Title :	Marketing moves : a new approach to profits, growth, and renewal
Material Type:	printed text
Authors:	Kotler, Philip, Author ; Jain, D. (Dipak), Associated Name ; Suvit Maesincee (1961-), Associated Name
Publisher:	Harvard Business School Press
Publication Date:	2002
Pagination:	xii, 193 p.
Layout:	ill., cloth
Size:	25 cm.
ISBN (or other code):	1578516005
Languages :	English (eng)
Descriptors:	[LCSH]Marketing [LCSH]Marketing -- Management [LCSH]Telemarketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3974

Marketing moves : a new approach to profits, growth, and renewal [printed text] / Kotler, Philip, Author ; Jain, D. (Dipak), Associated Name ; Suvit Maesincee (1961-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2002 . - xii, 193 p. : ill., cloth ; 25 cm.
ISBN : 1578516005
Languages : English (eng)

Descriptors:	[LCSH]Marketing [LCSH]Marketing -- Management [LCSH]Telemarketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3974