| Collection Title: | SIU Thesis | | Title : | Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province | | Material Type: | printed text | | Authors: | Xiaodong Liu, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2018 | | Pagination: | ix, 154 p. | | Layout: | ill, Tables. | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU THE: SOM-PhD-M-2018-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2018 | | Languages : | English (eng) | | Descriptors: | [LCSH]Business -- Model
[LCSH]e-Commerce
| | Keywords: | E-commerce, Fresh agricultural product, Business model, Yunnan Province | | Abstract: | At present, the development of e-commerce in China is entering a new phase of intensive innovation and rapid expansion. It has become an important engine to stimulate China's consumption demand, promote the upgrading of traditional industries and develop modern agriculture. Fresh agricultural products e-commerce started late in China. It has been developing rapidly in recent years. In 2012, several large corporations entered the fresh agricultural e-commerce industry. The development of e-commerce of fresh agricultural products has reached a new height, which has attracted more and more attention from social circles and has become a hot research area.
In this context, through reading a lot of relevant literature, On the basis of the basic theory of e-commerce of fresh agricultural products, this article makes a comprehensive analysis on application of fresh agricultural products e-commerce model from three perspectives of e-commerce with corporations, consumers and producers. And describes the current situation of the development of e-commerce of fresh agricultural products in china. Based on the existing e-commerce corporation for fresh agricultural products, it summarizes the business models, compares and analyzes the advantages and disadvantages of each model, and studies the typical cases of each model. And then, refines the main factors of business models.
Meanwhile, the article selected Yunnan Province as the research area. Through the questionnaire survey, it analyzes the consumer behavior and producer status. In research methods, the basic idea of SWOT quantitative analysis method is based on the analysis of enterprise internal and external environment, using the AHP method give the weight to the strengths factors, weaknesses factors, opportunities factors and threats factors of industry. the combination of the qualitative and quantitative methods explores the factors affecting on agricultural producers’ e-commerce application in Yunnan.
Finally, it concludes the development trend and strategy of fresh agricultural products e-commerce business model in China | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27650 |
SIU Thesis. Research on E-commerce Business Model Application for Fresh Agricultural Products in China: A Case Study in Yunnan Province [printed text] / Xiaodong Liu, Author ; Walsh, John, Associated Name ; Wilaiporn Laohakosol, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 154 p. : ill, Tables. ; 30 cm. 500.00 SIU THE: SOM-PhD-M-2018-01
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2018 Languages : English ( eng) | Descriptors: | [LCSH]Business -- Model
[LCSH]e-Commerce
| | Keywords: | E-commerce, Fresh agricultural product, Business model, Yunnan Province | | Abstract: | At present, the development of e-commerce in China is entering a new phase of intensive innovation and rapid expansion. It has become an important engine to stimulate China's consumption demand, promote the upgrading of traditional industries and develop modern agriculture. Fresh agricultural products e-commerce started late in China. It has been developing rapidly in recent years. In 2012, several large corporations entered the fresh agricultural e-commerce industry. The development of e-commerce of fresh agricultural products has reached a new height, which has attracted more and more attention from social circles and has become a hot research area.
In this context, through reading a lot of relevant literature, On the basis of the basic theory of e-commerce of fresh agricultural products, this article makes a comprehensive analysis on application of fresh agricultural products e-commerce model from three perspectives of e-commerce with corporations, consumers and producers. And describes the current situation of the development of e-commerce of fresh agricultural products in china. Based on the existing e-commerce corporation for fresh agricultural products, it summarizes the business models, compares and analyzes the advantages and disadvantages of each model, and studies the typical cases of each model. And then, refines the main factors of business models.
Meanwhile, the article selected Yunnan Province as the research area. Through the questionnaire survey, it analyzes the consumer behavior and producer status. In research methods, the basic idea of SWOT quantitative analysis method is based on the analysis of enterprise internal and external environment, using the AHP method give the weight to the strengths factors, weaknesses factors, opportunities factors and threats factors of industry. the combination of the qualitative and quantitative methods explores the factors affecting on agricultural producers’ e-commerce application in Yunnan.
Finally, it concludes the development trend and strategy of fresh agricultural products e-commerce business model in China | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27650 |
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