| Collection Title: | SIU IS | | Title : | Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay | | Material Type: | printed text | | Authors: | Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2017 | | Pagination: | v, 32 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017 | | Languages : | English (eng) | | Descriptors: | [LCSH]Customer satisfaction
[LCSH]Restaurants -- Mandalay
| | Keywords: | Customer Satisfaction, Food products, Price, Responsiveness, Environment | | Abstract: | One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 |
SIU IS. Customer Satisfaction of Myanmar Traditional Restaurant in Mandalay [printed text] / Shwe Sin, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-M10
IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English ( eng) | Descriptors: | [LCSH]Customer satisfaction
[LCSH]Restaurants -- Mandalay
| | Keywords: | Customer Satisfaction, Food products, Price, Responsiveness, Environment | | Abstract: | One of the vital needs of increasing population in our country is food. There are five number of restaurant owners to meet the necessity of food. Most of the people in our country occasionally go to the restaurant to enjoy ethnic and some of western food items. The main purpose of this study is to identify some key drivers of customer satisfaction on Myanmar traditional restaurants. The study covers the opinion of restaurants in Mandalay region. Primarily, researcher contacted with 110 customers for their valuable opinion regarding on the Myanmar traditional restaurants. Chi-square test has been applied for testing hypothesizes by using PSPP software. This study aims to link some factors of food products, responsiveness, environment and price fairness of restaurant with the customers’ satisfaction. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27627 |
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