| Collection Title: | SIU IS | | Title : | Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar | | Material Type: | printed text | | Authors: | Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2018 | | Pagination: | vii, 77 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018 | | Languages : | English (eng) | | Descriptors: | [LCSH]Customer satisfaction
[LCSH]Customer service
| | Keywords: | Customer satisfaction, Service quality, SERVQUAL | | Abstract: | Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 |
SIU IS. Service Quality and Customer Satisfaction of Restaurants in Junction Square Shopping Centre, Yangon, Myanmar [printed text] / Yin Min Eain, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 77 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2018-01
IS [MS. [MBA]] -- Shinawatra University, 2018 Languages : English ( eng) | Descriptors: | [LCSH]Customer satisfaction
[LCSH]Customer service
| | Keywords: | Customer satisfaction, Service quality, SERVQUAL | | Abstract: | Nowadays, restaurants are facing two main challenges which are to determine what customers want and whether they are satisfied with their service in order to get restaurant competitive advantage. Service quality plays a vital role to make customers pleased and insists them to revisit the restaurants. This research was carried out to identify the relationship between service quality and customer satisfaction of restaurants in Junction Square Shopping Centre in Yangon, Myanmar. A survey was conducted on customers of restaurants by using random sampling. The research methodology was designed to collect data from 400 respondents and the collected data was analyzed by using statistical software. The data were analyzed using descriptive and hypothesis testing. To clear this idea, five dimensions of SERVQUAL (tangibles, reliability, responsiveness, assurance and empathy) of service quality have been taken as independent variables while customer satisfaction was taken as dependent variable. The finding of this study concluded that the five dimensions of service quality have a significant relationship with customer satisfaction. The results showed how to enhance customer’s satisfaction and increase their revenue by improving service quality. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27606 |
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