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SIU IS. Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited / Prakriti Joshi / Bangkok: Shinawatra University - 2017

Public ISBD No review available on this record. Collection Title: SIU IS Title : Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited Material Type: printed text Authors: Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 78 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N29 IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior, Consumer Decision Making Process, Factors Influencing Consumer Behavior Abstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group. A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412 SIU IS. Consumer Behavior towards Durable Goods: A Case of Furniture Land Store Private Limited [printed text] / Prakriti Joshi, Author ; Fuangfa Amponstira, Associated Name ; Rajesh Gupta, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 78 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-N29 IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Consumer Behavior, Consumer Decision Making Process, Factors Influencing Consumer Behavior Abstract: Consumer behavior is center of the modern marketing, understanding his behavior is quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. This report provides detailed information concerning consumers’ attitudes and buying behavior for durable goods. There are five stages of consumer decision process: problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. Consumer behavior has gained increased importance in a consumer oriented marketing planning and management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. The buying behavior of consumer has become a great necessity in modern marketing system, because success or failure ultimately depends upon the buying behavior of the target customers considered individually or a group. A perceptive of purchase behavior of consumer towards durable goods is essential as it reflects the influence of brands, comfort level, price, product, service and so on. The use of durable goods is becoming increasingly popular in recent years. The introduction of different types of durable goods has also brought out many significant changes in the tastes and preferences of ultimate consumers in recent years. Behavior and attitude of consumer are the important dimensions in the decision making process. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27412

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Barcode	Call number	Media type	Location	Section	Status
32002000595635	SIU IS: SOM-MBA-2017-N29	SIU Independent Study	Graduate Library	Thesis Corner	Available