| Collection Title: | SIU IS | | Title : | Impact of Nutritional Labeling on Consumer Buying Behavior | | Material Type: | printed text | | Authors: | Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2016 | | Pagination: | ix, 72 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016 | | Languages : | English (eng) | | Descriptors: | [LCSH]Consumer behavior
| | Keywords: | Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged food | | Abstract: | Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 |
SIU IS. Impact of Nutritional Labeling on Consumer Buying Behavior [printed text] / Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 72 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English ( eng) | Descriptors: | [LCSH]Consumer behavior
| | Keywords: | Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged food | | Abstract: | Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 |
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