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Author Pravat Uprety
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu / Rusha Shrestha / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu Material Type: printed text Authors: Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 60 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 SIU IS. Buying Behavior and Brand Awareness of Philips Home Appliance in Kathmandu [printed text] / Rusha Shrestha, Author ; Ousanee Sawagvudcharee, Associated Name ; Pravat Uprety, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 60 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N19
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Decision purchasing
[LCSH]Customer behaviorAbstract: Creating brand awareness is usually the first step in building advertising objectives& relating it to consumer decision journey. Before we can create a favorable impression or motivate customers to buy, they have to become aware of your brand and its meaning. We see rapid changes in the buying behavior of customers, the way they research and make purchase decision. Understanding such changes merely is of no use unless one is able to adapt and focus their marketing strategy to these evolving market needs. Therefore the pu“Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu”rpose of the study is to investigate the relationship between Buying Behavior & Brand Awareness of Philips Home Appliances in Kathmandu valley.
The data used in this study was collected digitally within Kathmandu valley by administering through Google forms. The sample size of 120 consumers with diversified ages, occupation, and family income backgrounds using convenient sampling. The data’s were collected from both primary and secondary sources. The primary data were collected through self-administered questionnaire. The secondary data were acquired through journals, research articles, magazines, newspapers etc. The model developed by speed and (Court,Elzinga, Mulder,&vetvick 2009) was used to explore the relationship brand awareness & buying behavior pattern. Reliability and Validity of data were checked using pilot study conducted among 10 respondents and Cronbach’s Alpha coefficient was calculated to ensure the validity and reliability of research questionnaire. SPSS 20.0 and MS EXCEL were used for the analysis of data.
The sample’s gender balance is quite even with 70% male and 30% female. While the majority of the respondents 87% are those between the ages of 20 to 30 years old. Over 42% of the respondents were involved in service and about 33% respondents were students& 23% of the respondents were self-employed but only 1.7% was unemployed. Over 23% of the respondents had the family income over Rs. 60,000 per month; over 48% of the respondents had the family income in between Rs. 20,001 – 40,000. Whereas, only 10% of the respondents had the family income less than Rs. 20,000 per month.
The significance value correlation value of the eight factors of brand awareness & buying behavior towards home appliances i.e. brand name, price, product features, quality, after sales service, ease of availability, promotional campaigns & celebrity endorsements is 0.215, 0.233, 0.528, 0.547, 0.330, 0.487, 0.523 and 0.181 respectively. Similarly, there was significant relationship between brand name, products quality, after sales service, availability, and promotional campaign, Price & brand preference whereas, there is no significant relationship between Celebrity Endorsement and Brand Preference.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26923 Hold
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Barcode Call number Media type Location Section Status 32002000594141 SIU IS: SOM-MBA-2016-N19 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Salesperson Behavior on Customer Equity: A Case of Bhatbhateni Supermarket Material Type: printed text Authors: Santosh Kunwar, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pravat Uprety, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 64 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N22
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Behavior
[LCSH]Selling -- Case studiesKeywords: Adaptive Selling,
Customer Orientation,
Selling Orientation,
Customer Equity,
Brand Equity,
Value Equity,
Relational EquityAbstract: Customer equity is increasingly being considered as a market-based asset that can improve financial performance and market valuation of firms. There has been a trend within organizations to design internal processes which can facilitate maximal achievement of customer equity. From a managerial perspective, it is important to know how such processes come together to influence equity perceptions of the firm’s customers. This dissertation examines the role of different types of salesperson behaviors on building and managing customer equity drivers. It is proposed that customers develop positive attitudes towards different value drivers through developed trust by different salesperson behaviors. Specifically, it is hypothesized that customer behavior affects customers’ perceptions of brand value, product value and relationship value; the customer behavior in turn is affected by different salesperson behaviors, namely, adaptive selling, customer oriented, selling oriented and un/ethical behaviors. Thus, this dissertation integrates selling behaviors literature with customer equity literature.
This dissertation builds on past literature and proposes a conceptual model using three independent variable i.e. adaptive selling, customer orientation, selling behavior and ethical behavior and with one dependent variable customer equity. Descriptive research design is used for investigating the role of salesperson as a mediator in the relationships between selling behaviors and customer equity drivers. The research design uses a dyadic sampling design where data for independent variables and dependent variables are collected from the customers of Bhatbhateni Supermarket.
The results support the meditational role of salesperson in the relationship between selling behaviors and customer equity drivers. They also support the hypothesis that different selling behaviors have different effects on customer equity drivers. This research provides significant theoretical and managerial implications. It provides the existing body of literature with a different perspective on customer equity management. Managerially, it provides newer insights to sales managers of the effects of relational selling behaviors.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26940 SIU IS. Impact of Salesperson Behavior on Customer Equity: A Case of Bhatbhateni Supermarket [printed text] / Santosh Kunwar, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pravat Uprety, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 64 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N22
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Behavior
[LCSH]Selling -- Case studiesKeywords: Adaptive Selling,
Customer Orientation,
Selling Orientation,
Customer Equity,
Brand Equity,
Value Equity,
Relational EquityAbstract: Customer equity is increasingly being considered as a market-based asset that can improve financial performance and market valuation of firms. There has been a trend within organizations to design internal processes which can facilitate maximal achievement of customer equity. From a managerial perspective, it is important to know how such processes come together to influence equity perceptions of the firm’s customers. This dissertation examines the role of different types of salesperson behaviors on building and managing customer equity drivers. It is proposed that customers develop positive attitudes towards different value drivers through developed trust by different salesperson behaviors. Specifically, it is hypothesized that customer behavior affects customers’ perceptions of brand value, product value and relationship value; the customer behavior in turn is affected by different salesperson behaviors, namely, adaptive selling, customer oriented, selling oriented and un/ethical behaviors. Thus, this dissertation integrates selling behaviors literature with customer equity literature.
This dissertation builds on past literature and proposes a conceptual model using three independent variable i.e. adaptive selling, customer orientation, selling behavior and ethical behavior and with one dependent variable customer equity. Descriptive research design is used for investigating the role of salesperson as a mediator in the relationships between selling behaviors and customer equity drivers. The research design uses a dyadic sampling design where data for independent variables and dependent variables are collected from the customers of Bhatbhateni Supermarket.
The results support the meditational role of salesperson in the relationship between selling behaviors and customer equity drivers. They also support the hypothesis that different selling behaviors have different effects on customer equity drivers. This research provides significant theoretical and managerial implications. It provides the existing body of literature with a different perspective on customer equity management. Managerially, it provides newer insights to sales managers of the effects of relational selling behaviors.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26940 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000594224 SIU IS: SOM-MBA-2016-N22 c.1 SIU Independent Study Graduate Library Thesis Corner Available
