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Author Pushkar Sharma, M. Phil
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers / Anisha Sapkota / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers Material Type: printed text Authors: Anisha Sapkota, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: xi, 76 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N32
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Consumers -- Nepal Keywords: Brand Extension,
Parent Brand,
Brand Concept Consistency,
Substitutability,
Transferability,
Consumer InnovativeneseCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27417 SIU IS. Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers [printed text] / Anisha Sapkota, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - xi, 76 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N32
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Nepal Keywords: Brand Extension,
Parent Brand,
Brand Concept Consistency,
Substitutability,
Transferability,
Consumer InnovativeneseCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27417 Hold
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Barcode Call number Media type Location Section Status 32002000595734 SIU IS: SOM-MBA-2017-N32 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Customer Perception and Expectation towards the Four star Hotels: A Case of Nepalese Hotel Industry Material Type: printed text Authors: Ravi Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 53 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N25
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Hotels -- Nepal
[LCSH]ReliabilityKeywords: Tangibility, responsiveness, reliability, empathy, assurance, expected service quality and perceived service quality Abstract: This study examines the customer’s perceptions & expectation of service quality of four star hotels in Nepal. Expected service quality and perceived service quality is dependent variables whereas tangibility, reliability, responsiveness, assurance and empathy are independent variables. The survey is based on 106 respondents from two hotels from Kathmandu. To achieve the purpose of the study, structured questionnaire is prepared. The mean and standard deviation are estimated to test the significance and importance of customer’s perceptions & expectation of service quality in Nepalese Hotel Industry.
The results show that tangibility, responsiveness, reliability, empathy and assurance is positively related with perceived service quality. It indicates that higher these service quality dimensions best would be service perceived by the hotels customer’s. The results also show that tangibility, responsiveness, reliability, empathy and assurance is positively related with expected service quality. It indicates that higher the service quality dimensions, customer’s expectation can be fulfilled. The mean & standard deviation is positive for tangibility, responsiveness, reliability, empathy, assurance with perceived service quality and expected quality service.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27415 SIU IS. Customer Perception and Expectation towards the Four star Hotels: A Case of Nepalese Hotel Industry [printed text] / Ravi Rayamajhi, Author ; Ousanee Sawagvudcharee, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 53 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N25
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Hotels -- Nepal
[LCSH]ReliabilityKeywords: Tangibility, responsiveness, reliability, empathy, assurance, expected service quality and perceived service quality Abstract: This study examines the customer’s perceptions & expectation of service quality of four star hotels in Nepal. Expected service quality and perceived service quality is dependent variables whereas tangibility, reliability, responsiveness, assurance and empathy are independent variables. The survey is based on 106 respondents from two hotels from Kathmandu. To achieve the purpose of the study, structured questionnaire is prepared. The mean and standard deviation are estimated to test the significance and importance of customer’s perceptions & expectation of service quality in Nepalese Hotel Industry.
The results show that tangibility, responsiveness, reliability, empathy and assurance is positively related with perceived service quality. It indicates that higher these service quality dimensions best would be service perceived by the hotels customer’s. The results also show that tangibility, responsiveness, reliability, empathy and assurance is positively related with expected service quality. It indicates that higher the service quality dimensions, customer’s expectation can be fulfilled. The mean & standard deviation is positive for tangibility, responsiveness, reliability, empathy, assurance with perceived service quality and expected quality service.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27415 Hold
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Barcode Call number Media type Location Section Status 32002000595700 SIU IS: SOM-MBA-2017-N25 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Determinants of Impulse Buying Behaviour in Retail Goods Material Type: printed text Authors: Binit Shrestha, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 69 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N02
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Credit cards
[LCSH]ImpulseKeywords: Impulse Buying,
Credit Card,
Promotional Approach,
Sensation Cues,
Store Assistance,
ProximityAbstract: Impulse buying have become a good source of behavior that has lead evolution in retail goods and retail environment. The study of impulse buying behavior of customers in case of Nepal is new to the society because very less study has been done in Nepal for impulse buying. As mentioned before in case of Nepal such type of study is lagging, to address the gap, this research has been conducted to measure and analyze the significance of variables which are Credit card, Promotional Approach, Sensation cues, Store Atmosphere and Proximity for impulse buying. The study intends to recommend the suggestion for marketers, retailers, and manufacturers for making strategies in retail environment for impulse buying. The research adopted a qualitative approach to acquire insights of 111 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that three out of five variables has significant relationship with impulse buying which are credit card, store atmosphere and proximity. Two variables promotional approach and sensation cues failed to pass the test of significance. Even though two variables failed to pass the test of significance the correlation with the impulse buying was positive, which states that the variables contribute to increase in buying of impulse product in department stores.
For enhancing impulse buying retailers and marketers should focus on store atmosphere, sensory cues, proximity and promotional approach of the store. The above factors plays a vital role for impulse buying but are not the only factors that affect the intensity of impulse buying. Marketers and retailers should also focus on other variables of impulse buying for better result, sales and for creating value to customer. The impulse buying has an awareness dimension, thus familiarity to the goods is largely driven by marketing activities including advertising, publicity and word of mouth.
The retailers and marketer should focus on the significant factors from this research to enhance impulse buying and enhance other factors for increasing impulse buying, which will have impact on sale, revenue and value of goods for both retailers, marketers and brands.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27364 SIU IS. Determinants of Impulse Buying Behaviour in Retail Goods [printed text] / Binit Shrestha, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 69 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Credit cards
[LCSH]ImpulseKeywords: Impulse Buying,
Credit Card,
Promotional Approach,
Sensation Cues,
Store Assistance,
ProximityAbstract: Impulse buying have become a good source of behavior that has lead evolution in retail goods and retail environment. The study of impulse buying behavior of customers in case of Nepal is new to the society because very less study has been done in Nepal for impulse buying. As mentioned before in case of Nepal such type of study is lagging, to address the gap, this research has been conducted to measure and analyze the significance of variables which are Credit card, Promotional Approach, Sensation cues, Store Atmosphere and Proximity for impulse buying. The study intends to recommend the suggestion for marketers, retailers, and manufacturers for making strategies in retail environment for impulse buying. The research adopted a qualitative approach to acquire insights of 111 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that three out of five variables has significant relationship with impulse buying which are credit card, store atmosphere and proximity. Two variables promotional approach and sensation cues failed to pass the test of significance. Even though two variables failed to pass the test of significance the correlation with the impulse buying was positive, which states that the variables contribute to increase in buying of impulse product in department stores.
For enhancing impulse buying retailers and marketers should focus on store atmosphere, sensory cues, proximity and promotional approach of the store. The above factors plays a vital role for impulse buying but are not the only factors that affect the intensity of impulse buying. Marketers and retailers should also focus on other variables of impulse buying for better result, sales and for creating value to customer. The impulse buying has an awareness dimension, thus familiarity to the goods is largely driven by marketing activities including advertising, publicity and word of mouth.
The retailers and marketer should focus on the significant factors from this research to enhance impulse buying and enhance other factors for increasing impulse buying, which will have impact on sale, revenue and value of goods for both retailers, marketers and brands.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27364 Hold
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Barcode Call number Media type Location Section Status 32002000595429 SIU IS: SOM-MBA-2017-N02 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Factor Influencing The Adoption of Interest Banking in Nepal Material Type: printed text Authors: Rejina Pradhan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 65 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N17
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Interest
[LCSH]Internet bankingKeywords: Internet banking adoption,
Information technology,
Technology acceptance model,
Theory of planned behavior,
Theory of reasoned action,
Perceived ease of use,
Perceived value,
Trust,
Relative advantage,
ComplexityAbstract: The banking environment is changing significantly along with bank customer’s needs. Banking services are offered through multiple delivery channels replacing gradually the services provided inside the traditional branches.
The purpose of this study is to identify the factors that influence Nepalese customers when using the Internet banking channel. In order to achieve this goal the Technology Acceptance Model is used as a theoretical framework to be extended with other variables derived from other models.
The research is using a random sample of bank customers from Kathmandu valley who were asked to fill in a questionnaire that was adjusted to Internet banking requirements. The results were examined by a series of statistical measures and were generalized in order to correspond to the research objective. It is demonstrated that the most important factors affecting e-banking usage among Nepalese bank customers were found to be Perceived ease of Use and complexity. Lastly, ideas for bank managers are proposed and suggestions for further research are made.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26927 SIU IS. Factor Influencing The Adoption of Interest Banking in Nepal [printed text] / Rejina Pradhan, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 65 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N17
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Interest
[LCSH]Internet bankingKeywords: Internet banking adoption,
Information technology,
Technology acceptance model,
Theory of planned behavior,
Theory of reasoned action,
Perceived ease of use,
Perceived value,
Trust,
Relative advantage,
ComplexityAbstract: The banking environment is changing significantly along with bank customer’s needs. Banking services are offered through multiple delivery channels replacing gradually the services provided inside the traditional branches.
The purpose of this study is to identify the factors that influence Nepalese customers when using the Internet banking channel. In order to achieve this goal the Technology Acceptance Model is used as a theoretical framework to be extended with other variables derived from other models.
The research is using a random sample of bank customers from Kathmandu valley who were asked to fill in a questionnaire that was adjusted to Internet banking requirements. The results were examined by a series of statistical measures and were generalized in order to correspond to the research objective. It is demonstrated that the most important factors affecting e-banking usage among Nepalese bank customers were found to be Perceived ease of Use and complexity. Lastly, ideas for bank managers are proposed and suggestions for further research are made.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26927 Hold
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Barcode Call number Media type Location Section Status 32002000594166 SIU IS: SOM-MBA-2016-N17 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Nutritional Labeling on Consumer Buying Behavior Material Type: printed text Authors: Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 72 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 SIU IS. Impact of Nutritional Labeling on Consumer Buying Behavior [printed text] / Ritu Tuladhar, Author ; Virachai Vongbunsin, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 72 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N16
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior Keywords: Nutrition labeling,
Consumers buying behavior,
Food labels,
Nutrition information,
Packaging,
Consumer’s Awareness,
Education Level,
Pre-Packaged foodAbstract: Nutritional Labeling communicates to consumer that the product holds those attributes that can fill the required need and contains components that are better as compared to the ones provided by the competitor. Nutritional labeling provides the customers with the opportunity to choose healthier food for themselves and their families.
This study determined level of awareness on pre-packaged food labeling information among consumers within Kathmandu, their perception on the importance of such information and difficulties encountered in reading and using prepackaged food labels. Also this paper examines how strongly packaging influences consumer buying behavior and what elements of the packaging are most important.A descriptive cross- sectional study was conducted and questionnaire with close ended questions was used to collect information from 120 consumers who purchase pre packaged food from different supermarkets. The obtained data were computed to determine relationships and associations between various factors and the use of food labeling information among consumers in the area of study.
Awareness and use of prepackaged food labeling information was found to be moderate among consumers in Kathmandu. Findings showed that only a quarter of the study respondents had high awareness on food labeling. Health concerns, religious beliefs and the need to know characteristics of food, motivate consumers to read prepackaged food labels. Awareness and use of prepackaged food labeling information was significantly associated with age, occupation and education level of respondents. People who read food labels concentrated on ingredients and expiry. It is therefore recommended that deliberate efforts should be taken to improve foodlabeling, provide education to consumers to raise their awareness and use of foodlabeling information as well as develop a consumer guide on food labeling.It has also been concluded that the Packaging is one of the important and powerful factor, which influences consumer’s purchase decision. Most of the consumers agree that packaging influence their buying decision.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26934 Hold
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Barcode Call number Media type Location Section Status 32002000594158 SIU IS: SOM-MBA-2016-N16 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Measuring Customer Based Brand Equity: A Case of MBA Colleges of Nepal Material Type: printed text Authors: Deepak Thapa, Author ; Wilaiporn Laohakosol, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: x, 71 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N06
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Branding Keywords: Brand equity,
MBA colleges,
Customer based brand equity,
Educational brand,
Branding,
Perceived qualityAbstract: Brand equity become increasingly important for institutions both service and manufacturing as the consumer perception of brand equity have impact on institutional branding. The concept of customer based brand equity in educational sector is a new phenomenon as education is the high credence service. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity of MBA colleges and signify the importance of brand equity for educational institutions. The study intends to recommend the suggestion for building and developing brand equity for educational institutions. The research adopted a qualitative approach to acquire insights of 264 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that most of the prospective respondents are aware about the MBA colleges. They are known about the colleges and familiar with the programs and their brand equity. Among the selected five MBA colleges for study it has been found that some of the MBA colleges are in preference for MBA degree based on placement quality, intellectual capital and recognition and relevance of degree for professional life. The overall brand value analysis reveals that some MBA colleges has strength in differentiation, image, recognition and relevance which contributes in development of positive perception about MBA colleges. There are areas of improvement for colleges in overall brand value assessment attributes while influencing the perception the customer via using integrated communication means for communication and awareness
For enhancing brand equity MBA colleges need to use integrated marketing communication means with focus on social media based communication. For building and sustaining brand equity strategic thrust is required with focus on core area of overall brand value assessment attributes. It is vital for MBA colleges to differentiate themselves and build a strong brand in a cluttered education market with the use of right communication tools. The recognition of brand equity has an awareness dimension, thus familiarity to the brand is largely driven by marketing activities including advertising, publicity and word of mouth. In educational branding referral plays vital role as the loyalty dimension of brand equity is largely associated with positive word of mouth. Thus, tools of marketing communication serve important influencers on the overall brand equity.
The college administration need to develop and initiate programs to enhance brand equity, which will have impact on perceive quality of colleges and appears to be vital in building strong and well-differentiated brands that can influence the consumers’ decision-making.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26914 SIU IS. Measuring Customer Based Brand Equity: A Case of MBA Colleges of Nepal [printed text] / Deepak Thapa, Author ; Wilaiporn Laohakosol, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - x, 71 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N06
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Branding Keywords: Brand equity,
MBA colleges,
Customer based brand equity,
Educational brand,
Branding,
Perceived qualityAbstract: Brand equity become increasingly important for institutions both service and manufacturing as the consumer perception of brand equity have impact on institutional branding. The concept of customer based brand equity in educational sector is a new phenomenon as education is the high credence service. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity of MBA colleges and signify the importance of brand equity for educational institutions. The study intends to recommend the suggestion for building and developing brand equity for educational institutions. The research adopted a qualitative approach to acquire insights of 264 respondents on the area of study, who have been preparing for MBA entrance exam.
The analysis of acquired data reveals that most of the prospective respondents are aware about the MBA colleges. They are known about the colleges and familiar with the programs and their brand equity. Among the selected five MBA colleges for study it has been found that some of the MBA colleges are in preference for MBA degree based on placement quality, intellectual capital and recognition and relevance of degree for professional life. The overall brand value analysis reveals that some MBA colleges has strength in differentiation, image, recognition and relevance which contributes in development of positive perception about MBA colleges. There are areas of improvement for colleges in overall brand value assessment attributes while influencing the perception the customer via using integrated communication means for communication and awareness
For enhancing brand equity MBA colleges need to use integrated marketing communication means with focus on social media based communication. For building and sustaining brand equity strategic thrust is required with focus on core area of overall brand value assessment attributes. It is vital for MBA colleges to differentiate themselves and build a strong brand in a cluttered education market with the use of right communication tools. The recognition of brand equity has an awareness dimension, thus familiarity to the brand is largely driven by marketing activities including advertising, publicity and word of mouth. In educational branding referral plays vital role as the loyalty dimension of brand equity is largely associated with positive word of mouth. Thus, tools of marketing communication serve important influencers on the overall brand equity.
The college administration need to develop and initiate programs to enhance brand equity, which will have impact on perceive quality of colleges and appears to be vital in building strong and well-differentiated brands that can influence the consumers’ decision-making.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26914 Hold
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Barcode Call number Media type Location Section Status 32002000594034 SIU IS: SOM-MBA-2016-N06 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Psychological Contract and Employee Engagement in International Non Profit Organizations of Nepal Material Type: printed text Authors: Archana K.C, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 68 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N01
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Employees
[LCSH]International Non Governmental OrganizationsKeywords: Employee Engagement,
Psychological Contract,
Cognitive Responses,
Employee RelationshipAbstract: This thesis is entitled “Psychological contract and employee engagement in International Non Governmental Organizations of Nepal”. The research is about to know the employee engagement of employees working in the INGOs and understanding the cognitive factors that could lead to impact them in greater extent. To build engagement from employee’s part, manager’s plays and important role, this study also tries to study and examine the role of leadership to affect the employee engagement. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards employee engagement. These independent factors include respect, compassion, fairness and leader’s influence. This research intention was to provide additional theoretical contributions on studies concerning employee engagement.
In an ever more rising competitive environment, organizations are looking to set up best practices and efforts to motivate their employees to work best for the respective organization. In most of the literature the factors affecting the employee engagement involves both the structural and psychological factors to engage their employees. However this study focuses more on the relational and psychological factors to know how the engagement process works and the level of employee engagement is in the INGOs. In Nepal, many corporate still lacks the best HR system to pool more employees towards achieving the goal. Most of the profit making organizations is only concerned with making money and focusing on just pay system to motivate the employees. Therefore this study reveals the relational factors between employers and employees that could build the relationship even stronger and helps to engage the employees more. There are many research and articles that focus on the psychological contract and explains how it can enhance the relationship between the employer and employees. This study focus on building the concept of psychological contract and considering the qualities of psychological contract as a cognitive response to influence the employee engagement.
This research includes 86 respondents where responses were collected from online method. Among the 86 respondents participated in this study, 48 were female and 38 were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that all the null hypotheses are accepted expect the null hypothesis concerned with compassion. Accordingly, the significant relationship of responses like respect, fairness and leader’s influence make an impact on the employee engagement, where the employers of nonprofit organizations seem to lack with compassion towards employees and more system driven.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27363 SIU IS. Psychological Contract and Employee Engagement in International Non Profit Organizations of Nepal [printed text] / Archana K.C, Author ; Chanchai Bunchapattanasakda, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 68 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N01
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Employees
[LCSH]International Non Governmental OrganizationsKeywords: Employee Engagement,
Psychological Contract,
Cognitive Responses,
Employee RelationshipAbstract: This thesis is entitled “Psychological contract and employee engagement in International Non Governmental Organizations of Nepal”. The research is about to know the employee engagement of employees working in the INGOs and understanding the cognitive factors that could lead to impact them in greater extent. To build engagement from employee’s part, manager’s plays and important role, this study also tries to study and examine the role of leadership to affect the employee engagement. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards employee engagement. These independent factors include respect, compassion, fairness and leader’s influence. This research intention was to provide additional theoretical contributions on studies concerning employee engagement.
In an ever more rising competitive environment, organizations are looking to set up best practices and efforts to motivate their employees to work best for the respective organization. In most of the literature the factors affecting the employee engagement involves both the structural and psychological factors to engage their employees. However this study focuses more on the relational and psychological factors to know how the engagement process works and the level of employee engagement is in the INGOs. In Nepal, many corporate still lacks the best HR system to pool more employees towards achieving the goal. Most of the profit making organizations is only concerned with making money and focusing on just pay system to motivate the employees. Therefore this study reveals the relational factors between employers and employees that could build the relationship even stronger and helps to engage the employees more. There are many research and articles that focus on the psychological contract and explains how it can enhance the relationship between the employer and employees. This study focus on building the concept of psychological contract and considering the qualities of psychological contract as a cognitive response to influence the employee engagement.
This research includes 86 respondents where responses were collected from online method. Among the 86 respondents participated in this study, 48 were female and 38 were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that all the null hypotheses are accepted expect the null hypothesis concerned with compassion. Accordingly, the significant relationship of responses like respect, fairness and leader’s influence make an impact on the employee engagement, where the employers of nonprofit organizations seem to lack with compassion towards employees and more system driven.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27363 Hold
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Barcode Call number Media type Location Section Status 32002000595395 SIU IS: SOM-MBA-2017-N01 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : TV Content Choice of Youths in Kathmandu Valley Material Type: printed text Authors: Pradeep Aryal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 74 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N35
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Television Keywords: TV content choice of youths in Kathmandu Valley,
Viewer Availability,
Viewer Needs,
Viewing Group,
Viewer AwarenessAbstract: This thesis entitled as “TV content choice of youths in Kathmandu Valley” was carried out to know the choice of today’s Nepalese youths and the factors that influence in their choice of particular television program. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards TV content choice of youths in Kathmandu Valleys. These independent factors include viewer availability, viewer needs, viewing group, and viewer awareness. This research intention was to provide additional theoretical contributions on studies concerning TV content choice of youths in Kathmandu Valley.
In ever increasing competitive environment, television channels are trying their level best to come up with good media content so that they can engage their viewers with them. Looking at the demographics of Nepal more than 50 percent of the total population are youths. Therefore it is very important for the television station in Nepal to know their content choice regarding the television program and the factors that influences them to choose a particular program. In most of the literature the factors affecting the content choice of youths involves both the structural and psychological factors. However, this study focuses more on the relational and psychological factors to know how the youths take their decision of whether or not to watch a particular TV program. In Nepal, many television stations still lack good content to attract viewers to their channel. The trend in Nepal is majority of population watch international channel because of the lack of good content in the national channels. Most of the television channels only focus on the current affairs/news and have made it as their prime content. This research will try to find out what actually the youths demand with the television channel. This research will also find out the preferred TV content choice of youths in Kathmandu Valley. There are many research and articles that focus on the content choice of youths regarding television program and explains how it can enhance the relationship between the television and its viewers. This study focuses on the choice of Nepalese youths regarding the television program.
This research includes 101 respondents where responses were collected from online method. Among the 101 respondents participated in this study, 47.6 were female and 52.4 percent were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that three out of four the null hypotheses are accepted and accordingly, the significant relationship of viewer availability, viewer needs, viewing group, and viewer awareness make an impact on the TV content choice of youths in Kathmandu Valley.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27424 SIU IS. TV Content Choice of Youths in Kathmandu Valley [printed text] / Pradeep Aryal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 74 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N35
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Television Keywords: TV content choice of youths in Kathmandu Valley,
Viewer Availability,
Viewer Needs,
Viewing Group,
Viewer AwarenessAbstract: This thesis entitled as “TV content choice of youths in Kathmandu Valley” was carried out to know the choice of today’s Nepalese youths and the factors that influence in their choice of particular television program. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards TV content choice of youths in Kathmandu Valleys. These independent factors include viewer availability, viewer needs, viewing group, and viewer awareness. This research intention was to provide additional theoretical contributions on studies concerning TV content choice of youths in Kathmandu Valley.
In ever increasing competitive environment, television channels are trying their level best to come up with good media content so that they can engage their viewers with them. Looking at the demographics of Nepal more than 50 percent of the total population are youths. Therefore it is very important for the television station in Nepal to know their content choice regarding the television program and the factors that influences them to choose a particular program. In most of the literature the factors affecting the content choice of youths involves both the structural and psychological factors. However, this study focuses more on the relational and psychological factors to know how the youths take their decision of whether or not to watch a particular TV program. In Nepal, many television stations still lack good content to attract viewers to their channel. The trend in Nepal is majority of population watch international channel because of the lack of good content in the national channels. Most of the television channels only focus on the current affairs/news and have made it as their prime content. This research will try to find out what actually the youths demand with the television channel. This research will also find out the preferred TV content choice of youths in Kathmandu Valley. There are many research and articles that focus on the content choice of youths regarding television program and explains how it can enhance the relationship between the television and its viewers. This study focuses on the choice of Nepalese youths regarding the television program.
This research includes 101 respondents where responses were collected from online method. Among the 101 respondents participated in this study, 47.6 were female and 52.4 percent were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that three out of four the null hypotheses are accepted and accordingly, the significant relationship of viewer availability, viewer needs, viewing group, and viewer awareness make an impact on the TV content choice of youths in Kathmandu Valley.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27424 Hold
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Barcode Call number Media type Location Section Status 32002000595718 SIU IS: SOM-MBA-2017-N35 SIU Independent Study Graduate Library Thesis Corner Available
