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Author Bajracharya Subarna Lal
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley / Chiranjeevi Paudel / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley Material Type: printed text Authors: Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: viii, 89 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 SIU IS. Consumer Understanding and Purchase Intention: A Study of Smart Phone Users in Kathmandu Valley [printed text] / Chiranjeevi Paudel, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 89 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N07
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Consumers -- Case studies
[LCSH]SmartphonesKeywords: Purchase Intention,
Perceived Product Value,
Perceived Quality,
Price, Perceived Sacrifice,
Brand ImageAbstract: In today’s modern world having an attractive and demanding smart phone has become one of the important things in people life. Especially, when it comes to smart phone, people’s preference and choices is different from one to another. So while selecting a smart phone, consumers seeks for varieties of factors which influence their purchase intention. Similarly, it cannot be ignored that the choice of smart phone are strongly influenced by both internal and external factors. Consumers choice and purchase intention are formed by the various factors they value the most. So consumer perceived value regarding the smart phone is an important factor in creating a purchase intention.
It is believed that one of the key to the success of business is by understanding the consumer perceived value about the product. Perceived Value is the worth that a product or service has in the mind of the consumer. The consumer’s perceived value of goods or services affect the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order increase their products purchase intention; producers may pursue marketing strategies to create a higher perceived value for their products.
The research focuses on study of consumer perceived value and purchase intention of smart phone users in Kathmandu valley. From this research different factors like perceived product value, perceived quality, price, perceived sacrifice and brand image are identified as consumer perceived value to make purchase intention. The main objective of this research is to study consumer perceived value of smart phone users which is responsible for creating purchase intention of smart phones. The overall research is guided by this objective. The consumer perceived value factors identified by the researcher were supposed to have relationship with purchase intention and five hypotheses were formulated.
A comprehensive literature was conducted in which consumer perceived value, perceived sacrifice, perceived quality, price, perceived product value, brand image are defined and discussed. Similarly, the research includes other topics like purchase intention, what influences consumer perception of value, history of smart phones and many more. Various previous research, journal, reports and articles by different authors that focus on consumer perceived value and purchase intention were reviewed and discussed. A theoretical model was developed taking into consideration the different variables and perceived relationship among them.
Total of 182 respondents were collected and analyzed. The questionnaire was in multiple choice formats and contained five-point Likert Scale. Descriptive statistics and correlation analysis were used to analyze the collected data. Cronbach’s alpha was used to test the reliability of the instrument. Descriptive analysis of the study included respondents’ gender, age group, average monthly income, occupation, previous and present brand of smart phone used, etc.The correlation analysis found positive relationship between all the factors like perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
Hypotheses were developed in the research on the basis of relationship between dependent and various independent variables. Hypothesis testing was done in order to fulfill the three main objective of the research. Five different hypotheses were developed and tested in order to show relationship between dependent and independent variables. Hypotheis test results in significant between all the independent variables; perceived product value, perceived quality, price, perceived sacrifice, brand image and purchase intention of smart phone users.
This research can be a direction for the smart phone marketers to succeed in this growing and technologically advanced competitive market. This research may also help to create a scope for several other researchers regarding smart phones in Nepal.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26915 Hold
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Barcode Call number Media type Location Section Status 32002000594067 SIU IS: SOM-MBA-2016-N07 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Financial Performance Analysis of Commercial Banks: A Comparative Analysis on Nepal Bank Limited and Nabil Material Type: printed text Authors: Petcharat Lovichakorntikul, Author ; Subarna Lal Bajracharya, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 66 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N15
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Credit
[LCSH]Deposit banking -- NepalKeywords: Earnings per Share,
Price earnings Ratio,
Net profit/Loan & Advances,
Total Credit/ Deposit,
Cash Reserve Ratio,
Capital Adequacy ratio,
Return on assetsAbstract: Financial performance analysis is the process of identifying the financial strengths and weaknesses of the firm. Financial Performance analysis is a study or relationship among the various financial factor in business a disclosed by a single set of statement and a study of the trend of these fact as shown in a series of statements. By establishing a strategic relationship between the item of a balance
sheet and income statements and other operative data, the financial analysis unveils the meaning and signification of such items.
So this study is mainly concerned to know the relationship between the dependent variables and independent variables. Earnings per Share, Price earnings Ratio, Net profit/Loan & Advances, Total Credit/ Deposit, Cash Reserve Ratio, Capital Adequacy ratio are the independent variable whereas return on assets is taken as dependent variables. The study was conducted among 2 commercial banks of Nepal to see the comparative analysis of two banks. The data were collected from the annual reports of the banks. Correlation and regression analysis was used to determine the relationship and level of significance. The result showed the relationship between Independent variables and dependent variables.
Through the analysis of activity ratio indicates better turnover position of NABIL. This implies that NABIL is efficiently utilizing its deposit on loans and advances and others. While NBL is not lending its available deposit but holding the fund and deposits to own custody and / or other bank’s balance. It shows NBL is discouraging the investment of its resources which makes adverse effect to the bank in terms of efficiency and profitability also.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26922 SIU IS. Financial Performance Analysis of Commercial Banks: A Comparative Analysis on Nepal Bank Limited and Nabil [printed text] / Petcharat Lovichakorntikul, Author ; Subarna Lal Bajracharya, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 66 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N15
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Credit
[LCSH]Deposit banking -- NepalKeywords: Earnings per Share,
Price earnings Ratio,
Net profit/Loan & Advances,
Total Credit/ Deposit,
Cash Reserve Ratio,
Capital Adequacy ratio,
Return on assetsAbstract: Financial performance analysis is the process of identifying the financial strengths and weaknesses of the firm. Financial Performance analysis is a study or relationship among the various financial factor in business a disclosed by a single set of statement and a study of the trend of these fact as shown in a series of statements. By establishing a strategic relationship between the item of a balance
sheet and income statements and other operative data, the financial analysis unveils the meaning and signification of such items.
So this study is mainly concerned to know the relationship between the dependent variables and independent variables. Earnings per Share, Price earnings Ratio, Net profit/Loan & Advances, Total Credit/ Deposit, Cash Reserve Ratio, Capital Adequacy ratio are the independent variable whereas return on assets is taken as dependent variables. The study was conducted among 2 commercial banks of Nepal to see the comparative analysis of two banks. The data were collected from the annual reports of the banks. Correlation and regression analysis was used to determine the relationship and level of significance. The result showed the relationship between Independent variables and dependent variables.
Through the analysis of activity ratio indicates better turnover position of NABIL. This implies that NABIL is efficiently utilizing its deposit on loans and advances and others. While NBL is not lending its available deposit but holding the fund and deposits to own custody and / or other bank’s balance. It shows NBL is discouraging the investment of its resources which makes adverse effect to the bank in terms of efficiency and profitability also.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26922 Hold
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Barcode Call number Media type Location Section Status 32002000594117 SIU IS: SOM-MBA-2016-N15 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Impact of Merge on Shareholders Wealth and Post Merge Situation on Nepalese Banking Industry Material Type: printed text Authors: Manoj Kumar Bhatta, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 75 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N09
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Bank and Banking Keywords: Shareholders wealth,
Cost Efficiency,
ROA,
ROE,
Capital baseAbstract: The aim of this research was to investigate the effect of independent variables such as cost efficiency, ROA, ROE and Capital on dependent variable EPS of the merged bank in Nepal. Various statistical tools such as mean standard deviation, correlation, regression were employed to measure the effect of bank merger on the shareholders wealth. Based on the result of study, except ROA, no other independent variable under study showed any impact on earnings per share. The superior bank shareholders are not getting what they deserve and inferior bank shareholders get more than they deserve after the post-merger. It is also find out that external factors such as earthquake, border blockade and political instability highly affects the shareholders earnings.
The data were collected from the Banking and Financial Statistics and Supervision Report published by Nepal Rastra Bank, and annual reports of selected banks. The regression models were estimated to test the relation between dependent and independent variables of respective banks. Revenue efficiency is the determinant of the shareholders wealth.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26939 SIU IS. Impact of Merge on Shareholders Wealth and Post Merge Situation on Nepalese Banking Industry [printed text] / Manoj Kumar Bhatta, Author ; Ousanee Sawagvudcharee, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 75 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N09
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Bank and Banking Keywords: Shareholders wealth,
Cost Efficiency,
ROA,
ROE,
Capital baseAbstract: The aim of this research was to investigate the effect of independent variables such as cost efficiency, ROA, ROE and Capital on dependent variable EPS of the merged bank in Nepal. Various statistical tools such as mean standard deviation, correlation, regression were employed to measure the effect of bank merger on the shareholders wealth. Based on the result of study, except ROA, no other independent variable under study showed any impact on earnings per share. The superior bank shareholders are not getting what they deserve and inferior bank shareholders get more than they deserve after the post-merger. It is also find out that external factors such as earthquake, border blockade and political instability highly affects the shareholders earnings.
The data were collected from the Banking and Financial Statistics and Supervision Report published by Nepal Rastra Bank, and annual reports of selected banks. The regression models were estimated to test the relation between dependent and independent variables of respective banks. Revenue efficiency is the determinant of the shareholders wealth.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26939 Hold
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Barcode Call number Media type Location Section Status 32002000594190 SIU IS: SOM-MBA-2016-N09 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Insurance and Economic Development: An Empirical Evidence from Nepalese Insurance Material Type: printed text Authors: Swornim Nanda Bajracharya, Author ; Opas Piansoongnern, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: iii, 55 p. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N25
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Economic development -- Nepal
[LCSH]InsuranceAbstract: This study examines the impact of insurance in the GDP of Nepal and how insurance field is developing in the current market scenarios. As we all know that insurance plays a very pivotal role in the financial stability of the country in terms of security and reimbursements. Here the data are collected of overall insurance companies to study their development, both from life and non-life insurance companies operating in Nepal. Beema Samiti is the regulating body which looks after all the insurance companies of Nepal. The data being collected here are from the Beema Samiti itself which has been carefully studied and analyzed in order to bring about a valid conclusion here.
People live in society and society is full of risks and uncertainty. Insurance is a device providing financial compensation to those who suffer from misfortune. In other words, insurance is the best means for security to human life and property from various risks. Due to negligence of general people towards insurance field, the status which the insurance should have received has not lived up-to its mark in Nepal. If we look at other countries, we can see that almost all people have coverage of their insurance because the government itself regulates various laws for people to follow. Nepal in terms of insurance is still in its infancy. Until and unless the government does not forces the people with certain laws regarding compulsion, people are not interested or very negligent. For the development of the country as well, the insurance factors plays a very important role. The trend in investments in the insurance field is recently increasing which is a very welcome and a healthy sign for the country.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26919 SIU IS. Insurance and Economic Development: An Empirical Evidence from Nepalese Insurance [printed text] / Swornim Nanda Bajracharya, Author ; Opas Piansoongnern, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - iii, 55 p. ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N25
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Economic development -- Nepal
[LCSH]InsuranceAbstract: This study examines the impact of insurance in the GDP of Nepal and how insurance field is developing in the current market scenarios. As we all know that insurance plays a very pivotal role in the financial stability of the country in terms of security and reimbursements. Here the data are collected of overall insurance companies to study their development, both from life and non-life insurance companies operating in Nepal. Beema Samiti is the regulating body which looks after all the insurance companies of Nepal. The data being collected here are from the Beema Samiti itself which has been carefully studied and analyzed in order to bring about a valid conclusion here.
People live in society and society is full of risks and uncertainty. Insurance is a device providing financial compensation to those who suffer from misfortune. In other words, insurance is the best means for security to human life and property from various risks. Due to negligence of general people towards insurance field, the status which the insurance should have received has not lived up-to its mark in Nepal. If we look at other countries, we can see that almost all people have coverage of their insurance because the government itself regulates various laws for people to follow. Nepal in terms of insurance is still in its infancy. Until and unless the government does not forces the people with certain laws regarding compulsion, people are not interested or very negligent. For the development of the country as well, the insurance factors plays a very important role. The trend in investments in the insurance field is recently increasing which is a very welcome and a healthy sign for the country.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26919 Hold
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Barcode Call number Media type Location Section Status 32002000594109 SIU IS: SOM-MBA-2016-N25 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Liquidity Management of Nepalese Commercial Banks Material Type: printed text Authors: Sakuntala Karki, Author ; Fuangfa Amponstira, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 80 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N20
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking
[LCSH]ManagementKeywords: Cash & bank balance to total deposit,
Loan & advances to total deposit,
Total investment to total deposit,
Return on Investment,
Liquidity PositionAbstract: Banks play a central role in all modern financial systems. To perform it effectively, banks must be safe and be perceived as such. The single most important assurance is for the economic value of a bank’s assets to be worth significantly more than the liabilities that it owes. The commercial banking sector plays an important role in mobilization of deposits and disbursement of credit to various sectors of the economy. A sound and efficient banking system is a sine qua non for maintaining financial stability. The financial strength of individual banks, which are major participants in the financial system, is the first line of defense against financial risks. Liquidity management is important for the good performance of commercial banks in Nepal.
This study is mainly concerned to know the relationship between the variables taken in the study. In this study 4 sample banks for the period 2009/10 to 2013/14. Cash & bank balance to total deposit, loan & advances to total deposit, total investment to total deposit, return on Investment and liquid assets to total deposit are independent variables and return on Assets is the dependent variables. This research study has been conducted to find out the relationship between deposit, loan and advances and investment trends, to identify level of liquidity risk and credit risk of four banks that are taken for the study, i.e. NIBL, NABIL, SCBNL and HBL out of 29 commercial banks in Nepal. From the study we can illustrate that NIBL liquidity position among sample banks. NIBL has provided loan and advances in large sector than the other sample banks. Likewise among the sample banks lowest liquidity position is maintained by SCBNL. Similarly, NIBL seems stronger than other banks in observation in regard to advance loan to the market. From this we can conclude that NIBL has accepted higher risk to survive in the market. SCBNL has Higher mean ratio than that of the comparing bank in this studyCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26917 SIU IS. Liquidity Management of Nepalese Commercial Banks [printed text] / Sakuntala Karki, Author ; Fuangfa Amponstira, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 80 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N20
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking
[LCSH]ManagementKeywords: Cash & bank balance to total deposit,
Loan & advances to total deposit,
Total investment to total deposit,
Return on Investment,
Liquidity PositionAbstract: Banks play a central role in all modern financial systems. To perform it effectively, banks must be safe and be perceived as such. The single most important assurance is for the economic value of a bank’s assets to be worth significantly more than the liabilities that it owes. The commercial banking sector plays an important role in mobilization of deposits and disbursement of credit to various sectors of the economy. A sound and efficient banking system is a sine qua non for maintaining financial stability. The financial strength of individual banks, which are major participants in the financial system, is the first line of defense against financial risks. Liquidity management is important for the good performance of commercial banks in Nepal.
This study is mainly concerned to know the relationship between the variables taken in the study. In this study 4 sample banks for the period 2009/10 to 2013/14. Cash & bank balance to total deposit, loan & advances to total deposit, total investment to total deposit, return on Investment and liquid assets to total deposit are independent variables and return on Assets is the dependent variables. This research study has been conducted to find out the relationship between deposit, loan and advances and investment trends, to identify level of liquidity risk and credit risk of four banks that are taken for the study, i.e. NIBL, NABIL, SCBNL and HBL out of 29 commercial banks in Nepal. From the study we can illustrate that NIBL liquidity position among sample banks. NIBL has provided loan and advances in large sector than the other sample banks. Likewise among the sample banks lowest liquidity position is maintained by SCBNL. Similarly, NIBL seems stronger than other banks in observation in regard to advance loan to the market. From this we can conclude that NIBL has accepted higher risk to survive in the market. SCBNL has Higher mean ratio than that of the comparing bank in this studyCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26917 Hold
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Barcode Call number Media type Location Section Status 32002000594083 SIU IS: SOM-MBA-2016-N20 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Mass Media Role in Tourism Marketing: In Context to English Daily Newspaper of Nepal Material Type: printed text Authors: Ashim Thapa, Author ; Viraschai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 76 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N02
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Mass media
[LCSH]Tourism -- MarketingAbstract: This study Mass Media Role in Tourism Marketing in Nepal (In Context to English Daily Newspaper of Nepal). Here researcher have chosen three different English daily newspaper i.e The Kathmandu Post, The Himalayan Times and The Rising Nepal to compare their tourism marketing activity.
Present study is carried out to analyze the role of mass media in tourism marketing in Nepal with special reference to the English daily newspapers of the country. This study is carried out because the role of mass media in tourism marketing has not been adequately documented yet in Nepal
The study is mainly based on secondary data. Data are collected from concern The sources of secondary data were published and unpublished documents as well as official records of the Kathmandu post, the Himalayan times, the rising Nepal, Martin Chautari, National Planning Commission, Centre Bureau of Statistics, Nepal tourism board, and library materials etc.
The primary sources of data were used in the form of key information. The key information were selected from the respective newspapers departments. The experts were used as the sources of data by the help of structured questionnaire.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26911 SIU IS. Mass Media Role in Tourism Marketing: In Context to English Daily Newspaper of Nepal [printed text] / Ashim Thapa, Author ; Viraschai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 76 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N02
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Mass media
[LCSH]Tourism -- MarketingAbstract: This study Mass Media Role in Tourism Marketing in Nepal (In Context to English Daily Newspaper of Nepal). Here researcher have chosen three different English daily newspaper i.e The Kathmandu Post, The Himalayan Times and The Rising Nepal to compare their tourism marketing activity.
Present study is carried out to analyze the role of mass media in tourism marketing in Nepal with special reference to the English daily newspapers of the country. This study is carried out because the role of mass media in tourism marketing has not been adequately documented yet in Nepal
The study is mainly based on secondary data. Data are collected from concern The sources of secondary data were published and unpublished documents as well as official records of the Kathmandu post, the Himalayan times, the rising Nepal, Martin Chautari, National Planning Commission, Centre Bureau of Statistics, Nepal tourism board, and library materials etc.
The primary sources of data were used in the form of key information. The key information were selected from the respective newspapers departments. The experts were used as the sources of data by the help of structured questionnaire.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26911 Hold
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Barcode Call number Media type Location Section Status 32002000594026 SIU IS: SOM-MBA-2016-N02 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Quality Enhancement of Sales Officers in United Distributiors Nepal Pvt. Ltd. Material Type: printed text Authors: Rashmi Lama, Author ; Chanchai Bunchapattanasakda, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 55 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N38
Independent Study [SO [Management]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Management -- Employee participation -- Nepal Keywords: Quality Enhancement,
Recruitment and Selection,
Training Programs,
Intervention PlansAbstract: This thesis is entitled “Quality Enhancement of Sales officer in United Distributors Nepal Pvt. Ltd”. The research is about to know the role of sales officer in Distributions Company and how does the quality enhancement of an employee will help to foster the organizational capability.
Today’s Business environment is very competitive and every employee of an organization is the backbone of the company. The research study is exploratory in nature. The Sales Officers of UND from two businesses group P&G and GSK would constitute the sampling frame for the research. The sampling method will be quota sampling followed by random sampling technique. The demographic data related to the current status of the sales officers will be collected from the personal employee forms, which would be provided by HR department. In order to gain the information relates to the knowledge, expertise and adaptation related to the technology, a structured interview would be conducted. The interview notes and answers to the open ended questions would be evaluated through content analysis.
The findings suggest that the recruitment and selection package is not quite comprehensive to select the marketing personnel for UND. According to the performance appraisal, the areas of improvement for the officers are inclined towards enhancing the knowledge related to sales management. Base on the findings, intervention plans have been developed addressing those areas where UND need to mainly focus.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27512 SIU IS. Quality Enhancement of Sales Officers in United Distributiors Nepal Pvt. Ltd. [printed text] / Rashmi Lama, Author ; Chanchai Bunchapattanasakda, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 55 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N38
Independent Study [SO [Management]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Management -- Employee participation -- Nepal Keywords: Quality Enhancement,
Recruitment and Selection,
Training Programs,
Intervention PlansAbstract: This thesis is entitled “Quality Enhancement of Sales officer in United Distributors Nepal Pvt. Ltd”. The research is about to know the role of sales officer in Distributions Company and how does the quality enhancement of an employee will help to foster the organizational capability.
Today’s Business environment is very competitive and every employee of an organization is the backbone of the company. The research study is exploratory in nature. The Sales Officers of UND from two businesses group P&G and GSK would constitute the sampling frame for the research. The sampling method will be quota sampling followed by random sampling technique. The demographic data related to the current status of the sales officers will be collected from the personal employee forms, which would be provided by HR department. In order to gain the information relates to the knowledge, expertise and adaptation related to the technology, a structured interview would be conducted. The interview notes and answers to the open ended questions would be evaluated through content analysis.
The findings suggest that the recruitment and selection package is not quite comprehensive to select the marketing personnel for UND. According to the performance appraisal, the areas of improvement for the officers are inclined towards enhancing the knowledge related to sales management. Base on the findings, intervention plans have been developed addressing those areas where UND need to mainly focus.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27512 Hold
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Barcode Call number Media type Location Section Status 32002000595973 SIU IS: SOM-MBA-2017-N38 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000595981 SIU IS: SOM-MBA-2017-N38 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU IS Title : Service Quality and Customer Satisfaction: A study of Nepalese Commercial Banks Material Type: printed text Authors: Min Bahadur Tamang, Author ; Virachai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: ix, 95 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N11
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Service QualityCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26935 SIU IS. Service Quality and Customer Satisfaction: A study of Nepalese Commercial Banks [printed text] / Min Bahadur Tamang, Author ; Virachai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - ix, 95 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N11
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Service QualityCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26935 Hold
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Barcode Call number Media type Location Section Status 32002000594182 SIU IS: SOM-MBA-2016-N11 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : A Study of Factors Investors Consider While Making Fundamental Analysis of Share of Commercial Banks in Nepal Material Type: printed text Authors: Minisha Sharma, Author ; Choakchai Eaimrittikrai, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: x, 93 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N12
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Demographic variables,
fundamental analysisAbstract: The study entitled “A study of factors investors consider while making fundamental analysis of shares of commercial banks in Nepal” highlights the consideration of fundamental factors by Nepalese share traders trading in shares of commercial banks. Investors have been using fundamental analysis along with technical to predict the price of share. The choice of fundamental factor for calculating the stock price depends on age, education and other demographic variables of investor.
This study was an endeavor to get insight into what key fundamental factors investors think is most important for investing in shares of commercial banks. Which factors they consider is most valuable for calculating and predicting the share price of commercial bank. For this purpose 120 samples was chosen taking 30 samples for each sub-variable under education level variable. Small pilot study was undertaken to identify fundamental factors where only industry and company factors identified as important. Accordingly, a survey questionnaire was developed by dividing factors under industry and company factors. Investors rated the factors in five rating scale. Investors have been divided into five categories. Here, only age, education and income level variables are taken into account for this study purpose.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26921 SIU IS. A Study of Factors Investors Consider While Making Fundamental Analysis of Share of Commercial Banks in Nepal [printed text] / Minisha Sharma, Author ; Choakchai Eaimrittikrai, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - x, 93 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N12
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal Keywords: Demographic variables,
fundamental analysisAbstract: The study entitled “A study of factors investors consider while making fundamental analysis of shares of commercial banks in Nepal” highlights the consideration of fundamental factors by Nepalese share traders trading in shares of commercial banks. Investors have been using fundamental analysis along with technical to predict the price of share. The choice of fundamental factor for calculating the stock price depends on age, education and other demographic variables of investor.
This study was an endeavor to get insight into what key fundamental factors investors think is most important for investing in shares of commercial banks. Which factors they consider is most valuable for calculating and predicting the share price of commercial bank. For this purpose 120 samples was chosen taking 30 samples for each sub-variable under education level variable. Small pilot study was undertaken to identify fundamental factors where only industry and company factors identified as important. Accordingly, a survey questionnaire was developed by dividing factors under industry and company factors. Investors rated the factors in five rating scale. Investors have been divided into five categories. Here, only age, education and income level variables are taken into account for this study purpose.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26921 Hold
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Barcode Call number Media type Location Section Status 32002000594125 SIU IS: SOM-MBA-2016-N12 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : A Study on Non Performance Assets of Commercial Banks in Nepal Material Type: printed text Authors: Bishal Prasad Patwari, Author ; Chanchai Bunchapattanasakda, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 78 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N05
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Banks and banking
[LCSH]LoansKeywords: Loan and Advance,
Performing Loan,
Non-Performing Assets,
Loan Loss Provision,
Non-Performing Assets and Total Assets,
Deposit and AssetsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26913 SIU IS. A Study on Non Performance Assets of Commercial Banks in Nepal [printed text] / Bishal Prasad Patwari, Author ; Chanchai Bunchapattanasakda, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 78 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N05
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Banks and banking
[LCSH]LoansKeywords: Loan and Advance,
Performing Loan,
Non-Performing Assets,
Loan Loss Provision,
Non-Performing Assets and Total Assets,
Deposit and AssetsCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26913 Hold
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Barcode Call number Media type Location Section Status 32002000594042 SIU IS: SOM-MBA-2016-N05 c.1 SIU Independent Study Graduate Library Thesis Corner Available
