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Author David W. Cravens,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesStrategic marketing / Cravens, David W. / Boston : Irwin/McGraw-Hill - 2003
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2003 Series: The Irwin/McGraw-Hill series in marketing Pagination: xviii, 843 p. Layout: ill., hbk. Size: 26 cm. ISBN (or other code): 0072466650 Price: 5250 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 7th ed. . - , 2003 . - xviii, 843 p. : ill., hbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072466650 : 5250 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Hold
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Barcode Call number Media type Location Section Status 32002000048957 HF5415.135 C72 2003 c.1 Book Graduate Library General Shelf Available 32002000048965 HF5415.135 C72 2003 c.2 Book Main Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 9th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2009 Series: The Irwin/McGraw-Hill series in marketing Pagination: xv, 784 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780071263351 Price: 675 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 9th ed. . - , 2009 . - xv, 784 p. : ill., pbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071263351 : 675 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Hold
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Barcode Call number Media type Location Section Status 32002000275691 HF5415.135 C72 2009 Book Main Library General Shelf Available
Title : Strategic marketing management cases Material Type: printed text Authors: Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name Edition statement: 7th ed. Publisher: McGraw-Hill/Irwin Publication Date: 2002 Series: The Irwin/McGraw-Hill series in marketing Pagination: xvi, 685 p. Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 computer disc (4 3/4 in.). ISBN (or other code): 0072429461 Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131 Strategic marketing management cases [printed text] / Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name . - 7th ed. . - , 2002 . - xvi, 685 p. : ill., pbk. ; 26 cm. + 1 computer disc (4 3/4 in.).. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072429461
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131 Hold
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Barcode Call number Media type Location Section Status 32002000002301 HF5415 C6944 2002 c.1 Book Graduate Library General Shelf Available 32002000002293 HF5415 C6944 2002 c.2 Book Graduate Library General Shelf Available 32002000105278 HF5415 C6944 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000105260 HF5415 C6944 2002 c.2 CD Accompany Graduate Library Library Counter Available 32002000038628 HF5415 C6944 2002 c.3 Book Main Library General Shelf Available 32002000135234 HF5415 C6944 2002 c.3 CD Accompany Main Library Library Counter Available
Title : Strategic marketing management for the pacific region Material Type: printed text Authors: Cravens, David W., Author ; Merriless, W. J. (William John) (1946-), Associated Name ; Walker, Rhett H., Associated Name Publisher: Sydney : McGraw-Hill Companies, Inc. Publication Date: 2000 Pagination: xi, 468 p. Layout: hbk. Size: 24 cm. ISBN (or other code): 9780074705889 Price: 2950 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies
[LCSH]Marketing -- Pacific Region -- Management
[LCSH]Pacific Region -- Decision makingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1118 Strategic marketing management for the pacific region [printed text] / Cravens, David W., Author ; Merriless, W. J. (William John) (1946-), Associated Name ; Walker, Rhett H., Associated Name . - Sydney : McGraw-Hill Companies, Inc., 2000 . - xi, 468 p. : hbk. ; 24 cm.
ISBN : 9780074705889 : 2950 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Case studies
[LCSH]Marketing -- Pacific Region -- Management
[LCSH]Pacific Region -- Decision makingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1118 Hold
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Barcode Call number Media type Location Section Status 32002000024693 HF5415.13 C694 2000 c.1 Book Graduate Library General Shelf Available 32002000024701 HF5415.13 C694 2000 c.2 Book Main Library General Shelf Available
