| Collection Title: | SIU IS | | Title : | Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok | | Material Type: | printed text | | Authors: | Chatuporn Yhoobhasuk, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2017 | | Pagination: | vi, 49 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2017-02
IS [MS. [MBA]] -- Shinawatra University, 2017 | | Languages : | English (eng) | | Descriptors: | [LCSH]Customer satisfaction
[LCSH]Hotels -- Thailand -- Bangkok -- Khaosan Road
[LCSH]Tourists
| | Keywords: | Service quality,
Customer satisfaction,
small hotel,
Khaosan road | | Abstract: | With a greater demand from tourists travelling around the globe, the demand for quality and cheap hotels are on the rise. The backpacking culture has found its way into mainstream tourism and is increasing the demand for small hotels. Hotels in the Khaosan road area have different brands of small hotels for providing good facilities and service to both foreign tourists and local tourists. Small hotel organizations have been working in an aggressive, competitive environment. These days’ small hotel industries need to enhance the level of satisfaction if they want to remain in the competition with other hotels. Foreign tourists’ satisfaction is basically satisfying customers’ expectations and understanding their needs. Foreign tourists’ feedback is the most valuable asset to escalate the overall service quality, to enable the service industry’s learning and development and to provide a great foreseeable opportunity. The main aim of this study is to determine the foreign tourist satisfaction with the small hotels. The method of data collection was face-to-face by using the semi-structured interview question as well as using an in-depth interview technique with the customers of the small hotels around the Khaosan Road. The data was analyzed by using the content analyze technique. From this study, it was found that the tourists were satisfied with the service even though they have been faced many problems. The facilities along with the commitment of employees were standard even though a language was a major barrier. The findings also were discovered that small hotels in the Khaosan road area had a higher level of overall foreign tourist satisfaction and service quality than in other areas in Bangkok. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26662 |
SIU IS. Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok [printed text] / Chatuporn Yhoobhasuk, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 49 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-02
IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English ( eng) | Descriptors: | [LCSH]Customer satisfaction
[LCSH]Hotels -- Thailand -- Bangkok -- Khaosan Road
[LCSH]Tourists
| | Keywords: | Service quality,
Customer satisfaction,
small hotel,
Khaosan road | | Abstract: | With a greater demand from tourists travelling around the globe, the demand for quality and cheap hotels are on the rise. The backpacking culture has found its way into mainstream tourism and is increasing the demand for small hotels. Hotels in the Khaosan road area have different brands of small hotels for providing good facilities and service to both foreign tourists and local tourists. Small hotel organizations have been working in an aggressive, competitive environment. These days’ small hotel industries need to enhance the level of satisfaction if they want to remain in the competition with other hotels. Foreign tourists’ satisfaction is basically satisfying customers’ expectations and understanding their needs. Foreign tourists’ feedback is the most valuable asset to escalate the overall service quality, to enable the service industry’s learning and development and to provide a great foreseeable opportunity. The main aim of this study is to determine the foreign tourist satisfaction with the small hotels. The method of data collection was face-to-face by using the semi-structured interview question as well as using an in-depth interview technique with the customers of the small hotels around the Khaosan Road. The data was analyzed by using the content analyze technique. From this study, it was found that the tourists were satisfied with the service even though they have been faced many problems. The facilities along with the commitment of employees were standard even though a language was a major barrier. The findings also were discovered that small hotels in the Khaosan road area had a higher level of overall foreign tourist satisfaction and service quality than in other areas in Bangkok. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26662 |
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Quality of Small Hotels for Foreign Tourists Stay: Case Study of Khaosan Road Tourist Area in Bangkok / Chatuporn Yhoobhasuk / Bangkok: Shinawatra University - 2017
