| Collection Title: | SIU IS | | Title : | Decision to use Traditional Myanmar Silk | | Material Type: | printed text | | Authors: | Khaing Win Phyo, Author | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2014 | | Pagination: | v, 26 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2014-M05
IS (MS. (MBA))--Shinawatra University, 2014 | | Languages : | English (eng) | | Descriptors: | [LCSH]Customer behavior
[LCSH]Traditional silk -- Myanmar
| | Keywords: | silk,
culture and traditional,
customer preference,
purchase decision | | Abstract: | This research studies traditional Myanmar silk, which is worn by both of men and women. Myanmar has a wide range of textiles of varied designs, manufacture by different weaving technique. It's used for special events, ceremony of Novigation, wedding ceremonies, pagoda festival and other festivals. This research is important for Myanmar people because it maintains Myanmar culture and tradition. Nowadays the market is very big and offers business opportunities and contributes to economic growth in both rural and city area. By looking at accessibility, selection, purpose and customer preference and purchase decision can be better understood. The influence of marketing activities such as advertising, promotion, and persuasive selling are examined. The questionnaire was used to collect the data. The results revealed that customer’s awareness was related to identification of original hand woven design. Floral mode of design, all over woven pattern and multicolor combination was most preferred. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26590 |
SIU IS. Decision to use Traditional Myanmar Silk [printed text] / Khaing Win Phyo, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - v, 26 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2014-M05
IS (MS. (MBA))--Shinawatra University, 2014 Languages : English ( eng) | Descriptors: | [LCSH]Customer behavior
[LCSH]Traditional silk -- Myanmar
| | Keywords: | silk,
culture and traditional,
customer preference,
purchase decision | | Abstract: | This research studies traditional Myanmar silk, which is worn by both of men and women. Myanmar has a wide range of textiles of varied designs, manufacture by different weaving technique. It's used for special events, ceremony of Novigation, wedding ceremonies, pagoda festival and other festivals. This research is important for Myanmar people because it maintains Myanmar culture and tradition. Nowadays the market is very big and offers business opportunities and contributes to economic growth in both rural and city area. By looking at accessibility, selection, purpose and customer preference and purchase decision can be better understood. The influence of marketing activities such as advertising, promotion, and persuasive selling are examined. The questionnaire was used to collect the data. The results revealed that customer’s awareness was related to identification of original hand woven design. Floral mode of design, all over woven pattern and multicolor combination was most preferred. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26590 |
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