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SIU Thesis. The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand / Chavavong Binhasun / Bangkok: Shinawatra University - 2014

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand Material Type: printed text Authors: Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: vii, 50 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU THE: SOM-MBA-2014-A01 Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014 Languages : English (eng) Descriptors: [LCSH]Beer [LCSH]Consumer behavior -- Thailand [LCSH]Consumers -- Decision purchasing Keywords: Corporate Social Responsibility, Alcoholic Beverage Industry, Purchasing Decision, Consumer Loyalty Abstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352 SIU Thesis. The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand [printed text] / Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vii, 50 p. : ill, tables ; 30 cm. 500.00 SIU THE: SOM-MBA-2014-A01 Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014 Languages : English (eng) Descriptors: [LCSH]Beer [LCSH]Consumer behavior -- Thailand [LCSH]Consumers -- Decision purchasing Keywords: Corporate Social Responsibility, Alcoholic Beverage Industry, Purchasing Decision, Consumer Loyalty Abstract: Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352

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Barcode	Call number	Media type	Location	Section	Status
32002000580678	SIU THE: SOM-MBA-2014-A01 c.2	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available
32002000580686	SIU THE: SOM-MBA-2014-A01 c.1	SIU Thesis and Dissertation	Main Library	Thesis Corner	Available