| Collection Title: | SIU Thesis | | Title : | A Study of Factors that Affecting Service Quality of Passenger Service Department in Airlines (AirAsia, Thailand) | | Material Type: | printed text | | Authors: | Nitirote Kitcharoen, Author ; Somchai Ratanakomut, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2012 | | Pagination: | viii, 119 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU THE: SOM-MBA-2012-03
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University -- 2013 | | Languages : | English (eng) | | Descriptors: | [LCSH]Market share
| | Abstract: | Many people have bad perception towards low cost carriers in the regard with services. They perceived that being low cost carriers, the airline would cut unnecessary costs, which caused the airline providing low service quality. There are many low cost carriers in Thailand, such as, AirAsia (Thailand), Nok Air, and One- Two-Go Airlines. They are very competitive in term of airfare (price war). However, services of the airlines are one of the key strategies to maintain their customer’s loyalty. In this research, AirAsia, (Thailand) has been selected for this study since the airline is well known and has the biggest market share in Thailand in term of low cost carriers. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26351 |
SIU Thesis. A Study of Factors that Affecting Service Quality of Passenger Service Department in Airlines (AirAsia, Thailand) [printed text] / Nitirote Kitcharoen, Author ; Somchai Ratanakomut, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2012 . - viii, 119 p. : ill, tables ; 30 cm. 500.00 SIU THE: SOM-MBA-2012-03
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University -- 2013 Languages : English ( eng) | Descriptors: | [LCSH]Market share
| | Abstract: | Many people have bad perception towards low cost carriers in the regard with services. They perceived that being low cost carriers, the airline would cut unnecessary costs, which caused the airline providing low service quality. There are many low cost carriers in Thailand, such as, AirAsia (Thailand), Nok Air, and One- Two-Go Airlines. They are very competitive in term of airfare (price war). However, services of the airlines are one of the key strategies to maintain their customer’s loyalty. In this research, AirAsia, (Thailand) has been selected for this study since the airline is well known and has the biggest market share in Thailand in term of low cost carriers. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26351 |
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