| Collection Title: | SIU SS | | Title : | The Perceive Destination Identity of Stakeholders A Case of Chang Island | | Material Type: | printed text | | Authors: | Panita Preechawong, Author | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2016 | | Pagination: | vi, 48 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU SS: SOM-PhD-2016-01
Special Study. [PhD [Philosophy in Management Science]] -- Shinawatra University, 2016 | | Languages : | English (eng) | | Descriptors: | [LCSH]Tourism -- Economic aspects
[LCSH]Tourism -- Thailand
[LCSH]Tourism -- Thailand -- Chang Island
| | Keywords: | Destination identity
Perceived of destination
Stakeholders | | Abstract: | The tourism industry in Thailand is a significant economic generator due to the increased number of tourists, facilities, revenue and accommodation. It is expected to be a substantial portion of GDP. In addition, the tourism industry provides career opportunities and spreads prosperity throughout the regions, especially Chang Island where there are many tourist attractions. The tourism industry in Chang Island has become an important area, because the major benefit of tourism is an income creation and creation of the jobs. Most of the competition in tourism focus on tourists’ recognition and remember their place uniquely. It is very important to determine the destination identity while taking decisions for strategic marketing of tourism destination. Most tourists will decisively select the tourism destination from their memorize or recognize the destination identity. That is why the perceived of destination identity should be another topic to highlight. The purpose of this study aims to gain an insight into the real situation to explore the perception of the sender side of Chang Island’s stakeholders. This can help the researcher to identify key issues that allow for the suitable development of a suitable guideline of the destination identity. A qualitative analysis of data collected in this study provided a grounded theory, to support the perception of the sender side of Chang Island’s stakeholders. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26235 |
SIU SS. The Perceive Destination Identity of Stakeholders A Case of Chang Island [printed text] / Panita Preechawong, Author . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vi, 48 p. : ill, tables ; 30 cm. 500.00 SIU SS: SOM-PhD-2016-01
Special Study. [PhD [Philosophy in Management Science]] -- Shinawatra University, 2016 Languages : English ( eng) | Descriptors: | [LCSH]Tourism -- Economic aspects
[LCSH]Tourism -- Thailand
[LCSH]Tourism -- Thailand -- Chang Island
| | Keywords: | Destination identity
Perceived of destination
Stakeholders | | Abstract: | The tourism industry in Thailand is a significant economic generator due to the increased number of tourists, facilities, revenue and accommodation. It is expected to be a substantial portion of GDP. In addition, the tourism industry provides career opportunities and spreads prosperity throughout the regions, especially Chang Island where there are many tourist attractions. The tourism industry in Chang Island has become an important area, because the major benefit of tourism is an income creation and creation of the jobs. Most of the competition in tourism focus on tourists’ recognition and remember their place uniquely. It is very important to determine the destination identity while taking decisions for strategic marketing of tourism destination. Most tourists will decisively select the tourism destination from their memorize or recognize the destination identity. That is why the perceived of destination identity should be another topic to highlight. The purpose of this study aims to gain an insight into the real situation to explore the perception of the sender side of Chang Island’s stakeholders. This can help the researcher to identify key issues that allow for the suitable development of a suitable guideline of the destination identity. A qualitative analysis of data collected in this study provided a grounded theory, to support the perception of the sender side of Chang Island’s stakeholders. | | Curricular : | BBA/MBA/PhDM | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26235 |
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