Title : | Business Plan for Dolphin Tour and Travel in Myanmar | Material Type: | printed text | Authors: | Pyay Soe Chun, Author | Publisher: | Bangkok: Shinawatra University | Publication Date: | 2016 | Pagination: | viii, 48 p. | Layout: | ill, tables | Size: | 30 cm. | Price: | 500.00 | General note: | SIU IS: SOM-MBA-2016-02
IS [MS.[MBA]] -- Shinawatra University, 2016 | Languages : | English (eng) | Descriptors: | [LCSH]Marketing -- Planning [LCSH]Marketing -- Strategic planning [LCSH]Tourism -- Management
| Keywords: | Plan
Strategy
Tourism Organizations
Tourism Strategy for Myanmar | Abstract: | Tourism is one of the fastest growing industries in Myanmar today. With the political reform, tourists have shown interest in participating and viewing remarkable local celebrations and events.
This report suggests that the stage to which tourism organizations have come in relation to strategic places tourism management depends on factors such as the ownership structure and resource base of tourism organizations.
The report also analyze the tourism market on various analysis scheme and came out with organization plan, market plan and price plan to tackle into the tourism market. The report also discuss about the possible sources of investment and resources.
| Curricular : | BBA/MBA | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26220 |
Business Plan for Dolphin Tour and Travel in Myanmar [printed text] / Pyay Soe Chun, Author . - [S.l.] : Bangkok: Shinawatra University, 2016 . - viii, 48 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2016-02
IS [MS.[MBA]] -- Shinawatra University, 2016 Languages : English ( eng) |