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SIU IS. A Study Reader’s Behavior and Satisfaction of E-book: Case Study in Shinawatra University / Chalermpon Sangchot / Bangkok: Shinawatra University - 2014

Public ISBD No review available on this record. Collection Title: SIU IS Title : A Study Reader’s Behavior and Satisfaction of E-book: Case Study in Shinawatra University Material Type: printed text Authors: Chalermpon Sangchot, Author Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: ix, 76 p. Layout: ill, table. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-03 [MBA. [Management Science]]--Shinawatra University, 2014 Languages : English (eng) Descriptors: [LCSH]Reader -- Human behavior Keywords: e-book e-book satisfaction e-book satisfaction in Shinawatra University e-book behavior e-book behavior in Shinawatra University Abstract: The purpose of this study was to study the study reader’s behavior and satisfaction of e-Book in Shinawatra University. The survey research distributed the survey questionnaire to population to consisted 400 respondents and analyzed the data collected and hypothesis test by mean of application of Statistical Package of Social Science (SPSS) for window version 17.0 finding the result are follow: The demographic factors of sample from Shinawatra University member is no significance with e-book satisfaction. The result from Sub-hypothesis 1.1 to Sub-Hypothesis 1.6 illustrated gender, age, member, faculty, year, and salary of Shinawatra University member are key affected e-book satisfaction. Curricular : GE/MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26180 SIU IS. A Study Reader’s Behavior and Satisfaction of E-book: Case Study in Shinawatra University [printed text] / Chalermpon Sangchot, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - ix, 76 p. : ill, table. ; 30 cm. 500.00 SIU IS: SOM-MBA-2014-03 [MBA. [Management Science]]--Shinawatra University, 2014 Languages : English (eng) Descriptors: [LCSH]Reader -- Human behavior Keywords: e-book e-book satisfaction e-book satisfaction in Shinawatra University e-book behavior e-book behavior in Shinawatra University Abstract: The purpose of this study was to study the study reader’s behavior and satisfaction of e-Book in Shinawatra University. The survey research distributed the survey questionnaire to population to consisted 400 respondents and analyzed the data collected and hypothesis test by mean of application of Statistical Package of Social Science (SPSS) for window version 17.0 finding the result are follow: The demographic factors of sample from Shinawatra University member is no significance with e-book satisfaction. The result from Sub-hypothesis 1.1 to Sub-Hypothesis 1.6 illustrated gender, age, member, faculty, year, and salary of Shinawatra University member are key affected e-book satisfaction. Curricular : GE/MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26180

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Barcode	Call number	Media type	Location	Section	Status
32002000590560	SIU IS: SOM-MBA-2014-03 c.1	SIU Independent Study	Graduate Library	Thesis Corner	Available