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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. Factors Influencing the Use of Digital Technology in Micro Business Management for Sustainable Development: A Case Study of Secondhand and Bric-A-Brac Marketing in Bangkok and Surrounding Provinces / Patinya Boonpadung / Bangkok: Shinawatra University - 2019
Collection Title: SIU Thesis Title : Factors Influencing the Use of Digital Technology in Micro Business Management for Sustainable Development: A Case Study of Secondhand and Bric-A-Brac Marketing in Bangkok and Surrounding Provinces Material Type: printed text Authors: Patinya Boonpadung, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 161 p. Layout: Tables, ill Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-PhD-MS-2019-03
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Small business -- Management -- Case studies
[LCSH]Sustainable developmentKeywords: Use of Digital Technology,
Secondhand and Bric-a-Brac,
Sustainable Development,
Micro BusinessAbstract: Many past studies have investigated factors influencing the use of technology on brand new products or service. However, there have not been many studies on the use of digital technology on secondhand and bric-a-brac markets. Secondhand and bric-a-brac market plays important roles in sustainable economic development as this type of markets are mostly concerned with smallest unit of business operators.
The objective of this research is to investigate factors influencing the use of digital technology by secondhand and bric-a-brac sellers and buyers at six major secondhand and bric-a-brac flea markets in Bangkok and surrounding provinces. A mixed methods research was conducted through surveys and in-depth interviews. The sample size of 413 for sellers and 425 for buyers was utilized for questionnaire surveys while twenty in-depth interviews were conducted for both sides. The Multiple Regression Analysis was utilized to uncover factors influencing the use of digital technology whereas Factor analysis was utilized to uncover unobserved relationship among factors.
The research selected TOE in integration with DOI and TAM as a theoretical basis for adopting seller conceptual framework while TAM in integration with Perceived Risk was utilized for buyer based on literature reviews.
The empirical evidence demonstrates that Pressure from competition, Innovativeness of business owner/manager and Ability of technology of business owner/manager were found to have significant positive relationship with adoption of digital technology by sellers. Competitive price and Ability to search for products easily were found to have significant positive relationship with adoption of digital technology while Delivery risk and Refund/return policy risk were found to have significant negative relationship with adoption of digital technology by buyers.
Factor analysis reveals unobserved correlations between factors for both sellers and buyers. The analysis was able to construct five new components for sellers and three new components for buyers.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27924 SIU Thesis. Factors Influencing the Use of Digital Technology in Micro Business Management for Sustainable Development: A Case Study of Secondhand and Bric-A-Brac Marketing in Bangkok and Surrounding Provinces [printed text] / Patinya Boonpadung, Author ; Fuangfa Amponstira, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 161 p. : Tables, ill ; 30 cm.
500.00 Baht.
SIU THE: SOM-PhD-MS-2019-03
Thesis. [PhD. [Philosophy in Management Science].-- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Small business -- Management -- Case studies
[LCSH]Sustainable developmentKeywords: Use of Digital Technology,
Secondhand and Bric-a-Brac,
Sustainable Development,
Micro BusinessAbstract: Many past studies have investigated factors influencing the use of technology on brand new products or service. However, there have not been many studies on the use of digital technology on secondhand and bric-a-brac markets. Secondhand and bric-a-brac market plays important roles in sustainable economic development as this type of markets are mostly concerned with smallest unit of business operators.
The objective of this research is to investigate factors influencing the use of digital technology by secondhand and bric-a-brac sellers and buyers at six major secondhand and bric-a-brac flea markets in Bangkok and surrounding provinces. A mixed methods research was conducted through surveys and in-depth interviews. The sample size of 413 for sellers and 425 for buyers was utilized for questionnaire surveys while twenty in-depth interviews were conducted for both sides. The Multiple Regression Analysis was utilized to uncover factors influencing the use of digital technology whereas Factor analysis was utilized to uncover unobserved relationship among factors.
The research selected TOE in integration with DOI and TAM as a theoretical basis for adopting seller conceptual framework while TAM in integration with Perceived Risk was utilized for buyer based on literature reviews.
The empirical evidence demonstrates that Pressure from competition, Innovativeness of business owner/manager and Ability of technology of business owner/manager were found to have significant positive relationship with adoption of digital technology by sellers. Competitive price and Ability to search for products easily were found to have significant positive relationship with adoption of digital technology while Delivery risk and Refund/return policy risk were found to have significant negative relationship with adoption of digital technology by buyers.
Factor analysis reveals unobserved correlations between factors for both sellers and buyers. The analysis was able to construct five new components for sellers and three new components for buyers.Curricular : BBA/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27924 Hold
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Barcode Call number Media type Location Section Status 32002000607995 SIU THE: SOM-PhD-MS-2019-03 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000599595 SIU THE: SOM-PhD-MS-2019-03 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Title : Retailing Management Material Type: printed text Authors: Pradhan, Swapna, Author Edition statement: 2nd ed. (Reprint) 2009 Publisher: New Delhi : Tata McGraw Hill education private limited Publication Date: c2009 Pagination: xxx, 611 p. Size: 24 cm. ISBN (or other code): 978-0-07-015256-4 Price: 735.00 Languages : English (eng) Descriptors: [LCSH]Retailing management
[LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studies
[LCSH]Small business -- Management -- TextbooksKeywords: Retailing management. Class number: HF5429 P896 2009 Contents note: Section 1: Introduction Section 2: Stategy and planning.-- Section 3: Merchandise management.-- Section 4: Managing retail.-- Section five Creating and sustaining value.-- Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19046 Retailing Management [printed text] / Pradhan, Swapna, Author . - 2nd ed. (Reprint) 2009 . - New Delhi : Tata McGraw Hill education private limited, c2009 . - xxx, 611 p. ; 24 cm.
ISBN : 978-0-07-015256-4 : 735.00
Languages : English (eng)
Descriptors: [LCSH]Retailing management
[LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studies
[LCSH]Small business -- Management -- TextbooksKeywords: Retailing management. Class number: HF5429 P896 2009 Contents note: Section 1: Introduction Section 2: Stategy and planning.-- Section 3: Merchandise management.-- Section 4: Managing retail.-- Section five Creating and sustaining value.-- Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19046 Hold
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Barcode Call number Media type Location Section Status 32002000343267 HF5429 L482 2009 Book Main Library General Shelf Available 32002000401628 HF5429 P896 2009 c.2 Book Main Library General Shelf Available
Title : Small business management : an entrepreneur's guidebook Material Type: printed text Authors: Megginson, Leon C., Author ; Byrd, Mary Jane, Associated Name ; Megginson, William L., Associated Name Edition statement: 4th ed. Publisher: Boston : McGraw-Hill Publication Date: 2003 Pagination: xxi, 518 p. Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 CD-ROM (4 3/4 in.) ISBN (or other code): 0072497815 General note: William L. Megginson's name appears first on the previous edition. Languages : English (eng) Descriptors: [LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3108 Small business management : an entrepreneur's guidebook [printed text] / Megginson, Leon C., Author ; Byrd, Mary Jane, Associated Name ; Megginson, William L., Associated Name . - 4th ed. . - Boston : McGraw-Hill, 2003 . - xxi, 518 p. : ill., pbk. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 0072497815
William L. Megginson's name appears first on the previous edition.
Languages : English (eng)
Descriptors: [LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3108 Hold
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Barcode Call number Media type Location Section Status 32002000046910 HD62.7 S5943 2003 c.1 Book Main Library General Shelf Available 32002000156651 HD62.7 S5943 2003 c.2 Book Main Library General Shelf Available 32002000156669 HD62.7 S5943 2003 c.3 Book Main Library General Shelf Available 32002000135184 HD62.7 S5943 2003 c.1 CD Accompany Main Library Library Counter Available 32002000157485 HD62.7 S5943 2003 c.2 CD Accompany Main Library Library Counter Available 32002000157493 HD62.7 S5943 2003 c.3 CD Accompany Main Library Library Counter Available
Title : Small business management : an entrepreneur's guidebook Material Type: printed text Authors: Megginson, Leon C., Author ; Byrd, Mary Jane, Associated Name ; Megginson, William L., Associated Name Edition statement: 5th ed., Intl. ed. Publisher: McGraw-Hill/Irwin Publication Date: 2006 Pagination: xxiii, 518 p. Layout: ill., maps, pbk. Size: 26 cm. ISBN (or other code): 9780071244640 Price: 600 Baht Languages : English (eng) Descriptors: [LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12023 Small business management : an entrepreneur's guidebook [printed text] / Megginson, Leon C., Author ; Byrd, Mary Jane, Associated Name ; Megginson, William L., Associated Name . - 5th ed., Intl. ed. . - Boston, MA : McGraw-Hill/Irwin, 2006 . - xxiii, 518 p. : ill., maps, pbk. ; 26 cm.
ISBN : 9780071244640 : 600 Baht
Languages : English (eng)
Descriptors: [LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12023 Hold
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Barcode Call number Media type Location Section Status 32002000212173 HD62.7 S5943 2006 c.1 Book Main Library General Shelf Available 32002000212181 HD62.7 S5943 2006 c.2 Book Main Library General Shelf Available
Title : Small business management : an entrepreneur's guidebook Material Type: printed text Authors: Byrd, Mary Jane, Author ; Megginson, Leon C., Associated Name Edition statement: 6th ed. Publisher: McGraw-Hill/Irwin Publication Date: 2009 Pagination: xxi, 522 p. Layout: ill., maps, pbk. Size: 26 cm. ISBN (or other code): 9780071263689 Price: 1079 Baht Languages : English (eng) Descriptors: [LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16426 Small business management : an entrepreneur's guidebook [printed text] / Byrd, Mary Jane, Author ; Megginson, Leon C., Associated Name . - 6th ed. . - Boston, MA : McGraw-Hill/Irwin, 2009 . - xxi, 522 p. : ill., maps, pbk. ; 26 cm.
ISBN : 9780071263689 : 1079 Baht
Languages : English (eng)
Descriptors: [LCSH]Small business -- Management
[LCSH]Small business -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16426 Hold
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Barcode Call number Media type Location Section Status 32002000396067 HD62.7 S5943 2009 c.4 Book Graduate Library General Shelf Available 32002000282226 HD62.7 S5943 2009 c.1 Book Main Library General Shelf Available 32002000283109 HD62.7 S5943 2009 c.2 Reserved Book Main Library General Shelf Available 32002000273738 HD62.7 S5943 2009 c.3 Reserved Book Main Library General Shelf Available 32002000352227 HD62.7 S5943 2009 c.5 Book Main Library General Shelf Available 32002000568236 HD62.7 S5943 2009 c.6 Book Main Library General Shelf Not for loan
