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Basic marketing / Perreault, William D. / McGraw-Hill - c2011

Public ISBD No review available on this record. Title : Basic marketing : a marketing strategy planning approach Material Type: printed text Authors: Perreault, William D., Author ; Cannon, Joseph P., Author ; McCarthy, E. Jerome (Edmund Jerome) Edition statement: 19th ed. Publisher: McGraw-Hill Publication Date: c2011 Pagination: xl, 726 p. Layout: ill. Size: 28 cm. ISBN (or other code): 978-1-259-06076-2 Price: 1030.00 Languages : English (eng) Descriptors: [LCSH]Marketing [LCSH]Marketing -- Management Class number: HF5415.13 P455B 2011 Contents note: Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing marketing environment -- Focusing marketing strategy with segmentation and positioning -- Demographic dimensions of global consumer markets -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information --Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion : introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans : evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world : appraisal and challenges -- Appendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Career planning in marketing -- Video cases -- Cases -- Computer-aided problems -- Glossary Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24479 Basic marketing : a marketing strategy planning approach [printed text] / Perreault, William D., Author ; Cannon, Joseph P., Author ; McCarthy, E. Jerome (Edmund Jerome)  . -  19th ed. . - Beijing, Republic of China : McGraw-Hill, c2011 . - xl, 726 p. : ill. ; 28 cm. ISBN : 978-1-259-06076-2 : 1030.00 Languages : English (eng) Descriptors: [LCSH]Marketing [LCSH]Marketing -- Management Class number: HF5415.13 P455B 2011 Contents note: Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing marketing environment -- Focusing marketing strategy with segmentation and positioning -- Demographic dimensions of global consumer markets -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information --Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion : introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans : evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world : appraisal and challenges -- Appendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Career planning in marketing -- Video cases -- Cases -- Computer-aided problems -- Glossary Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=24479

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Barcode	Call number	Media type	Location	Section	Status
32002000479475	HF5415.13 P455B 2011	Book	Main Library	General Shelf	Available