Title :	Market-led strategic change : a guide to transforming the process of going to market
Material Type:	printed text
Authors:	Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name
Edition statement:	3rd ed.
Publisher:	Butterworth-Heinemann
Publication Date:	2002
Pagination:	xvi, 762 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	075065225X
Price:	1440 Baht
General note:	Previous ed. : 1997.,Published in association with the Chartered Institute of Marketing.,Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551

Market-led strategic change : a guide to transforming the process of going to market [printed text] / Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name  . -  3rd ed. . - Oxford : Butterworth-Heinemann, 2002 . - xvi, 762 p. : ill., pbk. ; 24 cm.
ISBN : 075065225X : 1440 Baht
Previous ed. : 1997.,Published in association with the Chartered Institute of Marketing.,Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551