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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesA genie's wisdom / Trout, Jack / J. Wiley - 2003
Title : A genie's wisdom : a fable of how a CEO leaned to be a marketing genius Material Type: printed text Authors: Trout, Jack, Author Publisher: J. Wiley Publication Date: 2003 Pagination: viii, 120 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 047123608X Price: 626 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 A genie's wisdom : a fable of how a CEO leaned to be a marketing genius [printed text] / Trout, Jack, Author . - Hoboken, NJ : J. Wiley, 2003 . - viii, 120 p. : ill., hbk. ; 23 cm.
ISBN : 047123608X : 626 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 Hold
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Barcode Call number Media type Location Section Status 32002000065142 HF5415.13 T735 2003 Book Graduate Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2003 Series: The Irwin/McGraw-Hill series in marketing Pagination: xviii, 843 p. Layout: ill., hbk. Size: 26 cm. ISBN (or other code): 0072466650 Price: 5250 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 7th ed. . - , 2003 . - xviii, 843 p. : ill., hbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072466650 : 5250 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Hold
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Barcode Call number Media type Location Section Status 32002000048957 HF5415.135 C72 2003 c.1 Book Graduate Library General Shelf Available 32002000048965 HF5415.135 C72 2003 c.2 Book Main Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 9th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2009 Series: The Irwin/McGraw-Hill series in marketing Pagination: xv, 784 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780071263351 Price: 675 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 9th ed. . - , 2009 . - xv, 784 p. : ill., pbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071263351 : 675 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Hold
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Barcode Call number Media type Location Section Status 32002000275691 HF5415.135 C72 2009 Book Main Library General Shelf Available
Title : The strategy and tactics of pricing : a guide to growing more profitably Material Type: printed text Authors: Nagle, Thomas T. (1951-), Author ; Hogan, John E., Associated Name Edition statement: 4th ed., Pearson Intn. ed. Publisher: Pearson/Prentice Hall Publication Date: 2006 Pagination: xv, 349 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0132043580 Price: 666 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]PricingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11791 The strategy and tactics of pricing : a guide to growing more profitably [printed text] / Nagle, Thomas T. (1951-), Author ; Hogan, John E., Associated Name . - 4th ed., Pearson Intn. ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 . - xv, 349 p. : ill., pbk. ; 24 cm.
ISBN : 0132043580 : 666 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]PricingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11791 Hold
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Barcode Call number Media type Location Section Status 32002000199164 HF5416.5 N149 2006 c.1 Book Main Library General Shelf Available 32002000199172 HF5416.5 N149 2006 c.2 Book Main Library General Shelf Available
