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Direct marketing in practice / Thomas, Brian / Butterworth-Heinemann - 2002

Public ISBD No review available on this record. Title : Direct marketing in practice Material Type: printed text Authors: Thomas, Brian (1938-), Author ; Chartered Institute of Marketing, Associated Name ; Housden, Matthew, Associated Name Publisher: Butterworth-Heinemann Publication Date: 2002 Pagination: 348 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0750624280 Price: 1120 Baht Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3597 Direct marketing in practice [printed text] / Thomas, Brian (1938-), Author ; Chartered Institute of Marketing, Associated Name ; Housden, Matthew, Associated Name . - Oxford, Boston : Butterworth-Heinemann, 2002 . - 348 p. : ill., pbk. ; 25 cm. ISBN : 0750624280 : 1120 Baht Languages : English (eng) Descriptors: [LCSH]Direct marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3597

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Barcode	Call number	Media type	Location	Section	Status
32002000055028	HF5415.126 T475 2002	Book	Main Library	General Shelf	Available

Effective promotional planning for e-Business / Ace, Cathy / Butterworth-Heinemann - 2002

Public ISBD No review available on this record. Title : Effective promotional planning for e-Business Material Type: printed text Authors: Ace, Cathy, Author ; Chartered Institute of Marketing, Associated Name Publisher: Butterworth-Heinemann Publication Date: 2002 Pagination: 290 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0750652683 Price: 1120 Baht General note: Published in association with the Chartered Institute of Marketing.,Includes index. Languages : English (eng) Descriptors: [LCSH]Electronic commerce -- Marketing [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3550 Effective promotional planning for e-Business [printed text] / Ace, Cathy, Author ; Chartered Institute of Marketing, Associated Name . - Oxford : Butterworth-Heinemann, 2002 . - 290 p. : ill., pbk. ; 24 cm. ISBN : 0750652683 : 1120 Baht Published in association with the Chartered Institute of Marketing.,Includes index. Languages : English (eng) Descriptors: [LCSH]Electronic commerce -- Marketing [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3550

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Barcode	Call number	Media type	Location	Section	Status
32002000054500	HF5415.126 A34 2002	Book	Graduate Library	General Shelf	Available

Market-led strategic change / Piercy, Nigel / Butterworth-Heinemann - 2002

Public ISBD No review available on this record. Title : Market-led strategic change : a guide to transforming the process of going to market Material Type: printed text Authors: Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name Edition statement: 3rd ed. Publisher: Butterworth-Heinemann Publication Date: 2002 Pagination: xvi, 762 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 075065225X Price: 1440 Baht General note: Previous ed. : 1997.,Published in association with the Chartered Institute of Marketing.,Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551 Market-led strategic change : a guide to transforming the process of going to market [printed text] / Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name  . -  3rd ed. . - Oxford : Butterworth-Heinemann, 2002 . - xvi, 762 p. : ill., pbk. ; 24 cm. ISBN : 075065225X : 1440 Baht Previous ed. : 1997.,Published in association with the Chartered Institute of Marketing.,Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551

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Barcode	Call number	Media type	Location	Section	Status
32002000054534	HF5415.13 P542 2002	Book	Graduate Library	General Shelf	Available