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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Mass Media Role in Tourism Marketing: In Context to English Daily Newspaper of Nepal / Ashim Thapa / Bangkok: Shinawatra University - 2016
Collection Title: SIU IS Title : Mass Media Role in Tourism Marketing: In Context to English Daily Newspaper of Nepal Material Type: printed text Authors: Ashim Thapa, Author ; Viraschai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 76 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N02
IS [MS. [MBA]] -- Shinawatra University, 2016Languages : English (eng) Descriptors: [LCSH]Mass media
[LCSH]Tourism -- MarketingAbstract: This study Mass Media Role in Tourism Marketing in Nepal (In Context to English Daily Newspaper of Nepal). Here researcher have chosen three different English daily newspaper i.e The Kathmandu Post, The Himalayan Times and The Rising Nepal to compare their tourism marketing activity.
Present study is carried out to analyze the role of mass media in tourism marketing in Nepal with special reference to the English daily newspapers of the country. This study is carried out because the role of mass media in tourism marketing has not been adequately documented yet in Nepal
The study is mainly based on secondary data. Data are collected from concern The sources of secondary data were published and unpublished documents as well as official records of the Kathmandu post, the Himalayan times, the rising Nepal, Martin Chautari, National Planning Commission, Centre Bureau of Statistics, Nepal tourism board, and library materials etc.
The primary sources of data were used in the form of key information. The key information were selected from the respective newspapers departments. The experts were used as the sources of data by the help of structured questionnaire.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26911 SIU IS. Mass Media Role in Tourism Marketing: In Context to English Daily Newspaper of Nepal [printed text] / Ashim Thapa, Author ; Viraschai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 76 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N02
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)
Descriptors: [LCSH]Mass media
[LCSH]Tourism -- MarketingAbstract: This study Mass Media Role in Tourism Marketing in Nepal (In Context to English Daily Newspaper of Nepal). Here researcher have chosen three different English daily newspaper i.e The Kathmandu Post, The Himalayan Times and The Rising Nepal to compare their tourism marketing activity.
Present study is carried out to analyze the role of mass media in tourism marketing in Nepal with special reference to the English daily newspapers of the country. This study is carried out because the role of mass media in tourism marketing has not been adequately documented yet in Nepal
The study is mainly based on secondary data. Data are collected from concern The sources of secondary data were published and unpublished documents as well as official records of the Kathmandu post, the Himalayan times, the rising Nepal, Martin Chautari, National Planning Commission, Centre Bureau of Statistics, Nepal tourism board, and library materials etc.
The primary sources of data were used in the form of key information. The key information were selected from the respective newspapers departments. The experts were used as the sources of data by the help of structured questionnaire.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26911 Hold
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Barcode Call number Media type Location Section Status 32002000594026 SIU IS: SOM-MBA-2016-N02 c.1 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : A study of key success factors of online news business in Thailand Material Type: printed text Authors: Teetima Piyasirisilp, Author Publication Date: 2013 Pagination: xiii, 200 p. Size: 30 cm. Price: Gift. General note: Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013 Languages : English (eng) Descriptors: [LCSH]Electronic newspapers
[LCSH]Internet searching
[LCSH]Mass media
[LCSH]Mass media and education -- Thailand
[LCSH]Online newsKeywords: Online news.
Media business.
News media.
Key success factorsAbstract: This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156 SIU Thesis. A study of key success factors of online news business in Thailand [printed text] / Teetima Piyasirisilp, Author . - 2013 . - xiii, 200 p. ; 30 cm.
Gift.
Thesis. [Ph.D. [Management Science]] - Shinawatra University 2013
Languages : English (eng)
Descriptors: [LCSH]Electronic newspapers
[LCSH]Internet searching
[LCSH]Mass media
[LCSH]Mass media and education -- Thailand
[LCSH]Online newsKeywords: Online news.
Media business.
News media.
Key success factorsAbstract: This research aimed to study the key success factors of online news business in Thailand to find the relationships between audiences's demographic profile and internal factors of online news, to investigate the relationships between internal factors and key success factors [rating] of online news. and to investigate the relationships between external factors and key success factors [rating] of online news. Both quantitative and qualitative methods were employed in the study. For quantitative methods survey questionnaire were used to collect data from 400 online news audiences in Bangkok and used quantitative statistics to analyze data. Regarding to qualitative study. the in-depth and face to face interviewing was used to collect data from 35 respondents who working for online news services. Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23156 Hold
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Barcode Call number Media type Location Section Status 32002000383842 SIU THE: SOM-PhD-2013-01 SIU Thesis and Dissertation Graduate Library General Shelf Available 32002000580512 SIU THE:SOM-PhD-2013-01 c.2 SIU Thesis and Dissertation Graduate Library General Shelf Available
Title : Digital McLuhan : a guide to the information millenium Material Type: printed text Authors: Levinson, Paul, Author Publisher: Routledge Publication Date: 1999 Pagination: xiv, 226 p. Layout: hbk. Size: 24 cm. ISBN (or other code): 041519251X Price: 2990 Baht Languages : English (eng) Descriptors: [LCSH]Mass media Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2633 Digital McLuhan : a guide to the information millenium [printed text] / Levinson, Paul, Author . - London, New York : Routledge, 1999 . - xiv, 226 p. : hbk. ; 24 cm.
ISBN : 041519251X : 2990 Baht
Languages : English (eng)
Descriptors: [LCSH]Mass media Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2633 Hold
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Barcode Call number Media type Location Section Status 32002000047579 P90 L413 1999 c.1 Book Graduate Library General Shelf Available 32002000047587 P90 L413 1999 c.2 Book Graduate Library General Shelf Available
Title : The dynamics of mass communication : media in transition : media in transition Material Type: printed text Authors: Dominick, Joseph R, Author Edition statement: 12th ed. Publisher: New York : McGraw-Hill, etc. Publication Date: 2013 Pagination: xxi, 470 p. Layout: ill. Size: 28 cm. Accompanying material: C.U. Book ISBN (or other code): 978-0-07-131826-6 Price: 900.00 General note: Includes bibliographical references and index. Languages : English (eng) Descriptors: [LCSH]Mass media Keywords: Mass media. Contents note: Part 1. The nature and history of mass communication -- pt. 2. Media -- pt. 3. Specific media professions -- pt. 4. Regulation of the mass media -- pt. 5. Impact of the media. Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22918 The dynamics of mass communication : media in transition : media in transition [printed text] / Dominick, Joseph R, Author . - 12th ed. . - New York : McGraw-Hill, etc., 2013 . - xxi, 470 p. : ill. ; 28 cm. + C.U. Book.
ISBN : 978-0-07-131826-6 : 900.00
Includes bibliographical references and index.
Languages : English (eng)
Descriptors: [LCSH]Mass media Keywords: Mass media. Contents note: Part 1. The nature and history of mass communication -- pt. 2. Media -- pt. 3. Specific media professions -- pt. 4. Regulation of the mass media -- pt. 5. Impact of the media. Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22918 Hold
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Barcode Call number Media type Location Section Status 32002000351930 P90.D59 2013 Book Main Library General Shelf Available
Title : Introduction to mass communication : media literacy and culture Material Type: printed text Authors: Baran, Stanley J., Author Edition statement: 6th ed. Publisher: New York : McGraw-Hill Higher Education Publication Date: 2010 Pagination: xxiv, 450, [42] p. col. Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 9780070169135 Price: 600 Baht Languages : English (eng) Descriptors: [LCSH]Mass media
[LCSH]Mass media and culture
[LCSH]Media literacyCurricular : BALA/BBA/BSMT/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17158 Introduction to mass communication : media literacy and culture [printed text] / Baran, Stanley J., Author . - 6th ed. . - New York : McGraw-Hill Higher Education, 2010 . - xxiv, 450, [42] p. col. : ill., pbk. ; 28 cm.
ISBN : 9780070169135 : 600 Baht
Languages : English (eng)
Descriptors: [LCSH]Mass media
[LCSH]Mass media and culture
[LCSH]Media literacyCurricular : BALA/BBA/BSMT/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17158 Hold
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Barcode Call number Media type Location Section Status 32002000273639 P90 B225 2010 c.1 Book Main Library General Shelf Available
Title : Introduction to mass communication : media literacy and culture : media literacy and culture Material Type: printed text Authors: Baran, Stanley J., Author Edition statement: 7th ed. Publisher: McGraw-Hill Higher Education Publication Date: 2012 Pagination: xx, 449 p Layout: ill. Size: 28 cm Accompanying material: C.U. Book ISBN (or other code): 978-0-07-131715-3 Price: 880.00 General note: Includes bibliographical references and index. Languages : English (eng) Descriptors: [LCSH]Mass media
[LCSH]Mass media and culture
[LCSH]Media literacyKeywords: Mass media.
Mass media and culture.
Media literacy.Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22917 Introduction to mass communication : media literacy and culture : media literacy and culture [printed text] / Baran, Stanley J., Author . - 7th ed. . - New York, NY : McGraw-Hill Higher Education, 2012 . - xx, 449 p : ill. ; 28 cm + C.U. Book.
ISBN : 978-0-07-131715-3 : 880.00
Includes bibliographical references and index.
Languages : English (eng)
Descriptors: [LCSH]Mass media
[LCSH]Mass media and culture
[LCSH]Media literacyKeywords: Mass media.
Mass media and culture.
Media literacy.Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22917 Hold
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Barcode Call number Media type Location Section Status 32002000351948 P90 B284 2012 Book Main Library General Shelf Available
Title : Language and globalization Material Type: printed text Authors: Fairclough, Norman (1941-), Author Publisher: Routledge Publication Date: 2006 Pagination: viii, 186 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 9780415317658 Price: 1365 Baht Languages : English (eng) Descriptors: [LCSH]Globalization
[LCSH]Language and languages
[LCSH]Mass media
[LCSH]TerrorismCurricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15998 Language and globalization [printed text] / Fairclough, Norman (1941-), Author . - London, New York : Routledge, 2006 . - viii, 186 p. : pbk. ; 24 cm.
ISBN : 9780415317658 : 1365 Baht
Languages : English (eng)
Descriptors: [LCSH]Globalization
[LCSH]Language and languages
[LCSH]Mass media
[LCSH]TerrorismCurricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15998 Hold
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Barcode Call number Media type Location Section Status 32002000128429 P107 F165 2006 Book Graduate Library General Shelf Available
Title : Mass media in a changing world Material Type: printed text Authors: Rodman, George R. (1948-), Author Edition statement: 3rd ed. Publisher: Boston : McGraw-Hill Higher Education Publication Date: 2010 Pagination: xxvii, 512 p. Layout: ill. (chiefly col.), pbk. Size: 28 cm. ISBN (or other code): 9780070172739 Price: 735 Baht Languages : English (eng) Descriptors: [LCSH]Mass media Curricular : BALA/BBA/BSCS/BSMT/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17137 Mass media in a changing world [printed text] / Rodman, George R. (1948-), Author . - 3rd ed. . - Boston : McGraw-Hill Higher Education, 2010 . - xxvii, 512 p. : ill. (chiefly col.), pbk. ; 28 cm.
ISBN : 9780070172739 : 735 Baht
Languages : English (eng)
Descriptors: [LCSH]Mass media Curricular : BALA/BBA/BSCS/BSMT/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17137 Hold
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Barcode Call number Media type Location Section Status 32002000273514 P90 R693 2010 Book Main Library General Shelf Available
Title : Mass media research : an introduction Material Type: printed text Authors: Wimmer Roger D. Edition statement: 9th ed. Publisher: Australia : Wadsworth/Cengage Learning Publication Date: 2011 Pagination: 464 p. ISBN (or other code): 978-1-439-08392-5 Original Language : English (eng) Descriptors: [LCSH]Mass media
[LCSH]Mass media -- Research -- MethodologyAbstract: Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21286 Mass media research : an introduction [printed text] / Wimmer Roger D. . - 9th ed. . - Australia : Wadsworth/Cengage Learning, 2011 . - 464 p.
ISBN : 978-1-439-08392-5
Original Language : English (eng)
Descriptors: [LCSH]Mass media
[LCSH]Mass media -- Research -- MethodologyAbstract: Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21286 Hold
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Barcode Call number Media type Location Section Status 32002000328359 P91.3 W47 2011 Book Main Library General Shelf Available
Title : Media/impact : an introduction to mass media Material Type: printed text Authors: Biagi, Shirley, Author Publisher: Wadsworth Cengage Learning Publication Date: 2012 Pagination: xxxiv, 430 p. Layout: ill. Size: 28 cm. Accompanying material: C.U. Book ISBN (or other code): 978-1-11-182953-7 Price: 1880.00 General note: Includes bibliographical references and index. Languages : English (eng) Descriptors: [LCSH]Mass media
[LCSH]Mass media -- Moral and ethical aspects
[LCSH]Mass media -- Social aspectsKeywords: Mass media.
Mass media -- social aspects.
Mass media -- moral and ethical aspects.Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22916 Media/impact : an introduction to mass media [printed text] / Biagi, Shirley, Author . - Boston, MA : Wadsworth Cengage Learning, 2012 . - xxxiv, 430 p. : ill. ; 28 cm. + C.U. Book.
ISBN : 978-1-11-182953-7 : 1880.00
Includes bibliographical references and index.
Languages : English (eng)
Descriptors: [LCSH]Mass media
[LCSH]Mass media -- Moral and ethical aspects
[LCSH]Mass media -- Social aspectsKeywords: Mass media.
Mass media -- social aspects.
Mass media -- moral and ethical aspects.Curricular : BALA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22916 Hold
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Barcode Call number Media type Location Section Status 32002000351955 P90 B489 2012 Book Main Library General Shelf Available
Title : Understanding the media Material Type: printed text Authors: Devereux, Eoin, Author Publisher: Sage Publications Publication Date: 2003 Pagination: xiii, 168 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 0761954821 Price: 3653 Baht Languages : English (eng) Descriptors: [LCSH]Mass media Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5204 Understanding the media [printed text] / Devereux, Eoin, Author . - Thousand Oaks, CA : Sage Publications, 2003 . - xiii, 168 p. : ill., hbk. ; 25 cm.
ISBN : 0761954821 : 3653 Baht
Languages : English (eng)
Descriptors: [LCSH]Mass media Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5204 Hold
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Barcode Call number Media type Location Section Status 32002000079796 P90 D48 2003 Book Main Library Library Counter Available
