Title :	Strategic marketing
Material Type:	printed text
Authors:	Cravens, David W., Author ; Piercy, Nigel, Associated Name
Edition statement:	7th ed.
Publisher:	Boston : Irwin/McGraw-Hill
Publication Date:	2003
Series:	The Irwin/McGraw-Hill series in marketing
Pagination:	xviii, 843 p.
Layout:	ill., hbk.
Size:	26 cm.
ISBN (or other code):	0072466650
Price:	5250 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Decision making [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975

Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name  . -  7th ed. . - , 2003 . - xviii, 843 p. : ill., hbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072466650 : 5250 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Decision making [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975