From this page you can:
| Home |
Descriptors
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. The Effect of Short Video Art on People’s Subjective Well-Being / Siyao Ying / Pathumthani: Shinawatra University - 2023
Collection Title: SIU Thesis Title : The Effect of Short Video Art on People’s Subjective Well-Being Material Type: printed text Authors: Siyao Ying, Author ; Sakon Phu-ngamdee, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: vii, 188 p. Layout: Tables, ill. Size: 30 cm. Price: 1000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-55
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Art
[LCSH]Short Video
[LCSH]Well-beingKeywords: Short video,
Subjective well-being,
Short video usersAbstract: In recent years, short video has developed rapidly and gradually become a daily companion in the mobile era. Short video has become the main market and attract lots of users in China. Would short video influence Chinese people’s subjective well-being and how it affect people’s happiness is worth to be examined.
This research is conducted following 3 objectives: (1) To study the use status of short video among users, including their preference content, use frequency and so on. (2) To analyze the relationship between short video and users’ subjective well- being. (3) To study the differences of the effects of short video usage on subjective well-being of users of different ages. This research uses both quantitative research method and qualitative research method, including questionnaire, in-depth interview and literature Research Method.
The findings are as followed: (1) The users spend long time on watching short video, and most of them prefer short videos with 1-3 minutes. (2) In terms of preference content, young people prefer entertainment and leisure, and middle-aged and elderly people prefer videos that focus on skills in life and self-improvement. (3) Users watch short video almost every day, but they do not rely on short videos very much. (4) Comparison psychology of short video users is not very strong, but when comparing, users tend to compare their personal abilities with those who are better than themselves, or with those who are more successful than themselves. (5) The social relationship between users is shallow and loose, not close. (6) In general, the short video users experience more positive affect and less negative affect. When the users evaluate their current life, they are slightly satisfied with their life. (7) Short video would influence their subjective well-being. The influence factors include personality trait, use requirements and demands meeting, comparative psychology, intelligent push function, the time spending on short video, the length of short video, the content of short video, page desire, frequency of use and users’ professions. (8) There are some differences on the effect effects of short video usage on subjective well-being of users of different ages.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28664 SIU Thesis. The Effect of Short Video Art on People’s Subjective Well-Being [printed text] / Siyao Ying, Author ; Sakon Phu-ngamdee, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - vii, 188 p. : Tables, ill. ; 30 cm.
1000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-55
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Art
[LCSH]Short Video
[LCSH]Well-beingKeywords: Short video,
Subjective well-being,
Short video usersAbstract: In recent years, short video has developed rapidly and gradually become a daily companion in the mobile era. Short video has become the main market and attract lots of users in China. Would short video influence Chinese people’s subjective well-being and how it affect people’s happiness is worth to be examined.
This research is conducted following 3 objectives: (1) To study the use status of short video among users, including their preference content, use frequency and so on. (2) To analyze the relationship between short video and users’ subjective well- being. (3) To study the differences of the effects of short video usage on subjective well-being of users of different ages. This research uses both quantitative research method and qualitative research method, including questionnaire, in-depth interview and literature Research Method.
The findings are as followed: (1) The users spend long time on watching short video, and most of them prefer short videos with 1-3 minutes. (2) In terms of preference content, young people prefer entertainment and leisure, and middle-aged and elderly people prefer videos that focus on skills in life and self-improvement. (3) Users watch short video almost every day, but they do not rely on short videos very much. (4) Comparison psychology of short video users is not very strong, but when comparing, users tend to compare their personal abilities with those who are better than themselves, or with those who are more successful than themselves. (5) The social relationship between users is shallow and loose, not close. (6) In general, the short video users experience more positive affect and less negative affect. When the users evaluate their current life, they are slightly satisfied with their life. (7) Short video would influence their subjective well-being. The influence factors include personality trait, use requirements and demands meeting, comparative psychology, intelligent push function, the time spending on short video, the length of short video, the content of short video, page desire, frequency of use and users’ professions. (8) There are some differences on the effect effects of short video usage on subjective well-being of users of different ages.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28664 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607696 SIU THE: SOLA-PhD-APC-2023-55 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607666 SIU THE: SOLA-PhD-APC-2023-55 c.1 SIU Thesis and Dissertation Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video Material Type: printed text Authors: Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: xv, 233 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 SIU Thesis. Online Impulse Buying Behavior of Cosmetics in Beauty Makeup Category Short Video [printed text] / Yuan Zhou, Author ; Eksiri Niyomsilp, Associated Name ; Montira Chunlim, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - xv, 233 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-90
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Cosmetics
[LCSH]Marketing
[LCSH]Short VideoKeywords: Online Impulse Buying Behavior,
Cosmetics In Beauty Makeup,
Short Video,
Key Opinion LeadersAbstract: With the development of The Internet in China, short video marketing has been more widely used in the field of cosmetics online sales and achieved very outstanding marketing effects. In the context of short videos of beauty cosmetics, what factors will affect online impulse buying behavior of cosmetics is worth discussing. This study was based on theories and literature research on short beauty videos, online impulse buying behaviors of cosmetics, positive emotions and trust, perceived risk, etc. The SOR model was used as the theoretical basis to construct the model and put forward hypotheses. This study constructed two models.
This study randomly selected consumers from first-tier to fifth-tier cities with experience in watching short beauty videos as the research objects, conducted in-depth interviews, distributed questionnaires online and offline, and collected and analyzed information. Among them, 15 consumers were selected for in-depth interviews, and 525 questionnaires of consumers with purchase behavior after watching short videos of beauty makeup were collected, and 406 questionnaires of consumers with no purchase behavior after watching short videos of beauty makeup were collected. Descriptive statistical analysis, reliability and validity analysis, factor analysis, regression analysis and structural equation model were conducted by using SPSS.
The results show that marketing stimulus, interaction, key opinion leaders, content, positive emotions and trust have significant positive effects on cosmetics online impulse buying behavior. Positive emotions and trust mediate between marketing stimulus, interaction, key opinion leaders, content and cosmetics online impulse buying behavior. Short video perceived content quality risk, perceived evaluation quality risk, reputation risk of key opinion leaders, psychological risk and cosmetics online impulse buying behavior have significant negative effects.Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28476 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000607527 SIU THE: SOM-PhD-M-2022-90 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607525 SIU THE: SOM-PhD-M-2022-90 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
