| Collection Title: | SIU IS | | Title : | All-for-One Tourism Development in Beihai City, China | | Material Type: | printed text | | Authors: | Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2019 | | Pagination: | vii, 43 p. | | Layout: | Tables, ill | | Size: | 30 cm. | | Price: | 500.00 Baht | | General note: | SIU IS: SOM-MBA-2019-21
IS [MS.[MBA]] -- Shinawatra University, 2019 | | Languages : | English (eng) | | Descriptors: | [LCSH]Economic development
[LCSH]Tourism -- China -- Beihai
| | Keywords: | All-for-One Tourism,
Tourist satisfaction,
Influence Factors | | Abstract: | Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself.
Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry.
In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry.
The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121 |
SIU IS. All-for-One Tourism Development in Beihai City, China [printed text] / Jingjie Zeng, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - vii, 43 p. : Tables, ill ; 30 cm. 500.00 Baht SIU IS: SOM-MBA-2019-21
IS [MS.[MBA]] -- Shinawatra University, 2019 Languages : English ( eng) | Descriptors: | [LCSH]Economic development
[LCSH]Tourism -- China -- Beihai
| | Keywords: | All-for-One Tourism,
Tourist satisfaction,
Influence Factors | | Abstract: | Tourism is an important embodiment of human love for life, advocating harmony, praising peace, and admiring the beauty. It is increasingly becoming a spectacular humanistic phenomenon on a global scale, which has strongly stimulated economic development and social prosperity in various regions. With the development of the economy and the overall progress of society, tourism has increasingly become the daily life needs of people. At present, “All-for-one tourism” has become a hot topic in the whole society in China. The tourism sector regards it as an innovative way of thinking and working in industry management. At present, the domestic tourism scale of Chinese residents has exceeded 4 billion, and about 95% of them are individual tourists traveling by self-guided tour and self-drive tour. With the increase in the proportion of self-guided tour and the reduction of tour groups, this trend will affect the establishment of local tourism image. Without the whole-service arrangement of tour groups, tourists are more dependent on the infrastructure of the destination itself.
Hence, this paper takes Beihai City as an example to analyze the relationship between transportation, accommodation and attractions and tourist satisfaction. In the development of All-for-one tourism, local governments need to understand the impact of these factors on tourist satisfaction and improve these factors to ensure the healthy development of the local tourism industry.
In details, this paper built some relevant models and designed the questionnaire. Through the interviews and questionnaire to who are travelling in Beihai City, the first-hand data of tourist were collected, and then regression was carried out. Analysis, with tourist satisfaction as the dependent variable and influencing factors as independent variables, explored the factors affecting tourist satisfaction. Finally, according to the research and analysis, the corresponding countermeasures are given, including improve urban traffic quality, improve the quality of the scenic spot and the quality of service and improve relevant policies and increase support for the development of the hospitality industry.
The research results can provide a reference for the Beihai Municipal Government to develop local tourism, and can also provide a reference for the development of local tourism enterprises. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28121 |
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