| Collection Title: | SIU IS | | Title : | Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China | | Material Type: | printed text | | Authors: | Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2018 | | Pagination: | vii, 59 p. | | Layout: | Tables, ill | | Size: | 30 ซม. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018 | | Languages : | English (eng) | | Descriptors: | [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]Medical
| | Abstract: | With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 |
SIU IS. Business Plan for a Medical Nursing Home Projects in Binzhou, Shandong, China [printed text] / Bu Xiaoying, Author ; Chanchai Bunchapattanasakda, Associated Name ; Buncha Limpabandhu, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 59 p. : Tables, ill ; 30 ซม. 500.00 SIU IS: SOM-MBA-2018-03
IS [MS.[MBA]] -- Shinawatra University, 2018 Languages : English ( eng) | Descriptors: | [LCSH]Business planning
[LCSH]Home Nursing -- China
[LCSH]Medical
| | Abstract: | With the appearance of aging population in China in recent years, China is experiencing the largest and fastest aging process in world history. China's aging problem has received more and more attention from the government and all walks of life. In almost every year, the state has introduced policies or regulations to facilitate the development of the pension service industry. At the same time, with the weakening of the family pension function in China, the existing pension methods, such as institutional pensions and community pensions, cannot meet the market demand of China's pension industry, either quantitatively or qualitatively. The Quick Care (QK) nursing home program is based on the above-mentioned social development direction and market trend, combined with the concept of “Combination of medical care and pension service” advocated by the country. The purpose is to find a solution that is suitable for the development of the future pension industry in China.
This business plan elaborates the project overview of QK nursing home in the mode of combining medical care and pension service, and clarifies its profit model and core competitiveness. It also analyzes the macro and micro environments of the QK nursing home through SLEPT analysis model and Porter's five force model. At the same time, the customer's demand characteristics were analyzed. Using the STP market segmentation strategy analysis, the market positioning of QK nursing home, marketing strategies such as services, promotions, and prices were clarified. In the operation plan, the organization structure were introduced, and the operation strategies in different development periods were elaborated according to the enterprise life cycle analysis. Finally, a five-year financial forecast was analyzed on the project's business plan.
Through this study, we believe that the QK nursing home program under the model of combining medical care and pension service is in line with the future development direction of China's pension market. Its advantage lies in building its own business model based on the concept of a combination of medical care and pension service. The QK nursing home program pursues a balance between the two that best suits the lives of the elderly. With limited resources, let the elderly to obtain maximum benefits, while meeting the needs of the elderly in medical care and pension service, and improving the elderly living in nursing homes. Life experience and quality of life, QK nursing home's target customers are elderly people who have a certain degree of economic spending power and have high requirements for their own health. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27826 |
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