| Collection Title: | SIU IS | | Title : | Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar | | Material Type: | printed text | | Authors: | Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2017 | | Pagination: | v, 32 p. | | Layout: | ill, Tables. | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017 | | Languages : | English (eng) | | Descriptors: | [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketing
| | Keywords: | Online Shopping, Consumer Perception, Product Characteristics | | Abstract: | The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 |
SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar [printed text] / Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables. ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English ( eng) | Descriptors: | [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketing
| | Keywords: | Online Shopping, Consumer Perception, Product Characteristics | | Abstract: | The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 |
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