Collection Title: | SIU IS | Title : | Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok | Material Type: | printed text | Authors: | Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | Publisher: | Bangkok: Shinawatra University | Publication Date: | 2019 | Pagination: | iii, 45 p. | Layout: | Tables, ill | Size: | 30 cm. | Price: | 500.00 Baht | General note: | SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019 | Languages : | English (eng) | Descriptors: | [LCSH]Customer behavior [LCSH]Tourists -- Chinese
| Abstract: | Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. | Curricular : | BBA/MBA | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 |
SIU IS. Consumption Behavior of Chinese Tourists in Central World and Siam Paragon of Bangkok [printed text] / Wang Xihao, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - iii, 45 p. : Tables, ill ; 30 cm. 500.00 Baht SIU IS: SOM-MBA-2019-06
IS [MS.[MBA]] -- Shinawatra University, 2019 Languages : English ( eng) Descriptors: | [LCSH]Customer behavior [LCSH]Tourists -- Chinese
| Abstract: | Thai tourism has a long-term contact and understanding with Chinese tourists, and has been providing more thoughtful and comprehensive services for Chinese tourists. Chinese tourists' shopping during the journey also contributes a great profit to Thai tourism. However, with the ease and convenience of Chinese tourists to Thailand, the shopping enthusiasm of Chinese tourists in Thailand is declining. At the same time, with the rise of tourism markets in other Southeast Asian countries, Thailand is likely to be robbed of the shopping market of Chinese tourists by the surrounding countries and lose a lot of business opportunities, which will have a great impact on the current tourism shopping in Thailand. | Curricular : | BBA/MBA | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28120 |
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