SIU Thesis. Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal / Bhupendra Rawal / Bangkok: Shinawatra University - 2018

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal Material Type: printed text Authors: Bhupendra Rawal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: ix, 53 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU THE: SOM-MBA-2018-N11 THE [MS.[MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Product Packaging [LCSH]Strategy Keywords: Packaging, Brand Equity, Brand Recognition, FMCGs, Branding, Innovation, Labeling, Usage Abstract: The primary purpose of this research is to assess the level of general consumer influence of the packaging of FMCG’s brands in Nepal. And the other purpose is to know if there was any impact on sales of products as a result of their packaging in present context of Nepal. For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on. The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, t-test, ANNOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27873 SIU Thesis. Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal [printed text] / Bhupendra Rawal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - ix, 53 p. : Tables, ill. ; 30 cm. 500.00 Baht. SIU THE: SOM-MBA-2018-N11 THE [MS.[MBA]] -- Shinawatra University, 2018 Languages : English (eng) Descriptors: [LCSH]Consumer behavior [LCSH]Product Packaging [LCSH]Strategy Keywords: Packaging, Brand Equity, Brand Recognition, FMCGs, Branding, Innovation, Labeling, Usage Abstract: The primary purpose of this research is to assess the level of general consumer influence of the packaging of FMCG’s brands in Nepal. And the other purpose is to know if there was any impact on sales of products as a result of their packaging in present context of Nepal. For the purpose of linking this research to theoretical background various statistical tools and techniques were used. A set of questionnaire was devised keeping in mind the variables to be observed that have direct or indirect relationship with each other. After the collection of the data from various sources through questionnaire and other project documents, they will be tabulated for the analysis. The data will be then analyzed and interpreted with statistical tools like percentage, average and so on. The present research used SPSS for coding the collected data, which encode the alphabet into numerical form and derive result from it. Data was processed using statistical tool like mean, t-test, ANNOVA test and many more. And finally processed data will be then used for providing the conclusion regarding the research project and determine the overall outcome of the research project. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27873

Hold

Place a hold on this item

Copies

Barcode	Call number	Media type	Location	Section	Status
32002000598563	SIU THE: SOM-MBA-2018-N11 c.1	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available
32002000598969	SIU THE: SOM-MBA-2018-N11 c.2	SIU Thesis and Dissertation	Graduate Library	Thesis Corner	Available

SIU Thesis. Sustainable Strategies Applied on Building Stock: Operation and Maintenance Rating Schemes For Building Stakeholders / Thu Thu Nway Kyaw / Bangkok: Shinawatra University - 2017

Public ISBD No review available on this record. Collection Title: SIU Thesis Title : Sustainable Strategies Applied on Building Stock: Operation and Maintenance Rating Schemes For Building Stakeholders Material Type: printed text Authors: Thu Thu Nway Kyaw, Author ; Schoch, Martin, Associated Name ; Apichat Praditsmanont, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: ix, 122 p. Layout: Tables, ill Size: 30 ซม. Price: 500.00 General note: SIU THE: SOMT-MSMT-2017-02 THE. [MSMT.[Management Technology]] -- Shinawatra University, 2017. Languages : English (eng) Descriptors: [LCSH]Stock [LCSH]Strategy [LCSH]Sustainable Keywords: Sustainable Building Stock Operation and Maintenance Sustainable Building Rating Scheme BREEAM In-Use LEED EB:OM Abstract: With increasing building stock worldwide, sustainable building rating (or assessment) schemes for the operation and maintenance of existing buildings are becoming a significant part for sustainable building development. By supporting stakeholders’ effort in improving their existing buildings to become more sustainable, employed strategies of such rating schemes are expected to significantly contribute to the global demand for achieving improved sustainable building targets. While currently only two internationally recognized rating schemes for worldwide application exist, namely BREEAM In-Use (Building Research Establishment’s Environmental Assessment Method) and LEED EB:OM (Leadership in Energy and Environmental Design for Existing Building Operation and Maintenance), the here presented research is focusing on their comparison to better understand their similarities, differences, and overall benefits for the sustainable development of existing commercial buildings in Thailand. Considering the diverse nature of individual assessment criteria, this study of two rating schemes is divided into three parts: A quantitative analysis based on comparable criteria of performance and scheme contribution in sustainable benefits, implementation plan and cost (capital cost and maintenance cost); a qualitative analysis based on sustainable and user oriented benefits; and an analysis of non-comparative criteria of sustainable benefits, implementation plan, and cost. Results found that in terms of quantitative analysis, BREEAM In-Use has a marginal advantage when compared to LEED EB:OM. Considering the qualitative analysis, BREEAM In-Use indicates higher benefits in 18 out of 27 comparable criteria, LEED EB:OM demonstrating higher benefits in 7 comparable criteria, and the remaining criteria having equal benefits. When analyzing comparable criteria sector by sector, BREEAM In-Use has potential benefits on water, material, waste and transportation sectors, LEED EB:OM has potential benefits on pollution sector. Considering the total rating criteria of 55% of non-comparative criteria, about 43.33% constitute for BREEAM In-Use and 11.67% for LEED EB:OM. With both rating scheme being close in their overall performance, one suggestion for improvement is the combination of individual categories to reach higher sustainable benefits on building stock. Curricular : BBA/BSMT/MBA/MSMT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27544 SIU Thesis. Sustainable Strategies Applied on Building Stock: Operation and Maintenance Rating Schemes For Building Stakeholders [printed text] / Thu Thu Nway Kyaw, Author ; Schoch, Martin, Associated Name ; Apichat Praditsmanont, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 122 p. : Tables, ill ; 30 ซม. 500.00 SIU THE: SOMT-MSMT-2017-02 THE. [MSMT.[Management Technology]] -- Shinawatra University, 2017. Languages : English (eng) Descriptors: [LCSH]Stock [LCSH]Strategy [LCSH]Sustainable Keywords: Sustainable Building Stock Operation and Maintenance Sustainable Building Rating Scheme BREEAM In-Use LEED EB:OM Abstract: With increasing building stock worldwide, sustainable building rating (or assessment) schemes for the operation and maintenance of existing buildings are becoming a significant part for sustainable building development. By supporting stakeholders’ effort in improving their existing buildings to become more sustainable, employed strategies of such rating schemes are expected to significantly contribute to the global demand for achieving improved sustainable building targets. While currently only two internationally recognized rating schemes for worldwide application exist, namely BREEAM In-Use (Building Research Establishment’s Environmental Assessment Method) and LEED EB:OM (Leadership in Energy and Environmental Design for Existing Building Operation and Maintenance), the here presented research is focusing on their comparison to better understand their similarities, differences, and overall benefits for the sustainable development of existing commercial buildings in Thailand. Considering the diverse nature of individual assessment criteria, this study of two rating schemes is divided into three parts: A quantitative analysis based on comparable criteria of performance and scheme contribution in sustainable benefits, implementation plan and cost (capital cost and maintenance cost); a qualitative analysis based on sustainable and user oriented benefits; and an analysis of non-comparative criteria of sustainable benefits, implementation plan, and cost. Results found that in terms of quantitative analysis, BREEAM In-Use has a marginal advantage when compared to LEED EB:OM. Considering the qualitative analysis, BREEAM In-Use indicates higher benefits in 18 out of 27 comparable criteria, LEED EB:OM demonstrating higher benefits in 7 comparable criteria, and the remaining criteria having equal benefits. When analyzing comparable criteria sector by sector, BREEAM In-Use has potential benefits on water, material, waste and transportation sectors, LEED EB:OM has potential benefits on pollution sector. Considering the total rating criteria of 55% of non-comparative criteria, about 43.33% constitute for BREEAM In-Use and 11.67% for LEED EB:OM. With both rating scheme being close in their overall performance, one suggestion for improvement is the combination of individual categories to reach higher sustainable benefits on building stock. Curricular : BBA/BSMT/MBA/MSMT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27544

Copies

Barcode	Call number	Media type	Location	Section	Status
32002000596625	SIU THE: SOMT-MSMT-2017-02 c.1	SIU Thesis and Dissertation	Main Library	Library Counter	Not for loan
32002000596591	SIU THE: SOMT-MSMT-2017-02 c.2	SIU Thesis and Dissertation	Main Library	Library Counter	Not for loan