| Collection Title: | SIU IS | | Title : | Online Shopping Behavior of Youths in Kathmandu Valley | | Material Type: | printed text | | Authors: | Rajani Ranjan, Author ; Hatairat Lertjanyakit, Associated Name ; Sushil Bhakta Mathema, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2017 | | Pagination: | vii, 74 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2017-N52
Independent Study [SO [Management]] -- Shinawatra University, 2017 | | Languages : | English (eng) | | Descriptors: | [LCSH]Consumer behavior
[LCSH]Youths
| | Abstract: | The study examines the online shopping behavior of youths in Kathmandu valley. Where online shopping behavior is selected as dependent variable whereas demographics which include age and gender, income level includes monthly income and self-supported, return policy means policy where online store returns the money and take back the product if buyer is not satisfied, discounts include offer provided to consumer to attract them, information provided defines if detail information of the product is provided in the internet or not, frequency of purchase includes consumer frequency of buying products from online to, delivery time explains time spent by the online store to provide the product to the consumer and level of satisfaction of consumer defines how much people using the service are satisfied by the service provided.
The study consists of 27 years data with study period from 1990 to 2016/17. The result of this study shows that positive correlation between easiness, convenience and effectiveness of online shopping and sufficiency of information given in online shopping sites to make purchase decision, better quality products from online shopping, security of online payment method, return policy and discount provided and Delivery time i.e. all online shopping behavior. The research shows that information provided in online shopping sites that helps user to make purchase decision is not dependent upon discount and return policy offered on those products between | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27526 |
SIU IS. Online Shopping Behavior of Youths in Kathmandu Valley [printed text] / Rajani Ranjan, Author ; Hatairat Lertjanyakit, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 74 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-N52
Independent Study [SO [Management]] -- Shinawatra University, 2017 Languages : English ( eng) | Descriptors: | [LCSH]Consumer behavior
[LCSH]Youths
| | Abstract: | The study examines the online shopping behavior of youths in Kathmandu valley. Where online shopping behavior is selected as dependent variable whereas demographics which include age and gender, income level includes monthly income and self-supported, return policy means policy where online store returns the money and take back the product if buyer is not satisfied, discounts include offer provided to consumer to attract them, information provided defines if detail information of the product is provided in the internet or not, frequency of purchase includes consumer frequency of buying products from online to, delivery time explains time spent by the online store to provide the product to the consumer and level of satisfaction of consumer defines how much people using the service are satisfied by the service provided.
The study consists of 27 years data with study period from 1990 to 2016/17. The result of this study shows that positive correlation between easiness, convenience and effectiveness of online shopping and sufficiency of information given in online shopping sites to make purchase decision, better quality products from online shopping, security of online payment method, return policy and discount provided and Delivery time i.e. all online shopping behavior. The research shows that information provided in online shopping sites that helps user to make purchase decision is not dependent upon discount and return policy offered on those products between | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27526 |
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