| Collection Title: | SIU IS | | Title : | TV Content Choice of Youths in Kathmandu Valley | | Material Type: | printed text | | Authors: | Pradeep Aryal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2017 | | Pagination: | ix, 74 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2017-N35
IS [MS. [MBA]] -- Shinawatra University, 2017 | | Languages : | English (eng) | | Descriptors: | [LCSH]Television
| | Keywords: | TV content choice of youths in Kathmandu Valley,
Viewer Availability,
Viewer Needs,
Viewing Group,
Viewer Awareness | | Abstract: | This thesis entitled as “TV content choice of youths in Kathmandu Valley” was carried out to know the choice of today’s Nepalese youths and the factors that influence in their choice of particular television program. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards TV content choice of youths in Kathmandu Valleys. These independent factors include viewer availability, viewer needs, viewing group, and viewer awareness. This research intention was to provide additional theoretical contributions on studies concerning TV content choice of youths in Kathmandu Valley.
In ever increasing competitive environment, television channels are trying their level best to come up with good media content so that they can engage their viewers with them. Looking at the demographics of Nepal more than 50 percent of the total population are youths. Therefore it is very important for the television station in Nepal to know their content choice regarding the television program and the factors that influences them to choose a particular program. In most of the literature the factors affecting the content choice of youths involves both the structural and psychological factors. However, this study focuses more on the relational and psychological factors to know how the youths take their decision of whether or not to watch a particular TV program. In Nepal, many television stations still lack good content to attract viewers to their channel. The trend in Nepal is majority of population watch international channel because of the lack of good content in the national channels. Most of the television channels only focus on the current affairs/news and have made it as their prime content. This research will try to find out what actually the youths demand with the television channel. This research will also find out the preferred TV content choice of youths in Kathmandu Valley. There are many research and articles that focus on the content choice of youths regarding television program and explains how it can enhance the relationship between the television and its viewers. This study focuses on the choice of Nepalese youths regarding the television program.
This research includes 101 respondents where responses were collected from online method. Among the 101 respondents participated in this study, 47.6 were female and 52.4 percent were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that three out of four the null hypotheses are accepted and accordingly, the significant relationship of viewer availability, viewer needs, viewing group, and viewer awareness make an impact on the TV content choice of youths in Kathmandu Valley. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27424 |
SIU IS. TV Content Choice of Youths in Kathmandu Valley [printed text] / Pradeep Aryal, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - ix, 74 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-N35
IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English ( eng) | Descriptors: | [LCSH]Television
| | Keywords: | TV content choice of youths in Kathmandu Valley,
Viewer Availability,
Viewer Needs,
Viewing Group,
Viewer Awareness | | Abstract: | This thesis entitled as “TV content choice of youths in Kathmandu Valley” was carried out to know the choice of today’s Nepalese youths and the factors that influence in their choice of particular television program. This thesis will contribute with examinations on effects of various independent factors on the evaluation towards TV content choice of youths in Kathmandu Valleys. These independent factors include viewer availability, viewer needs, viewing group, and viewer awareness. This research intention was to provide additional theoretical contributions on studies concerning TV content choice of youths in Kathmandu Valley.
In ever increasing competitive environment, television channels are trying their level best to come up with good media content so that they can engage their viewers with them. Looking at the demographics of Nepal more than 50 percent of the total population are youths. Therefore it is very important for the television station in Nepal to know their content choice regarding the television program and the factors that influences them to choose a particular program. In most of the literature the factors affecting the content choice of youths involves both the structural and psychological factors. However, this study focuses more on the relational and psychological factors to know how the youths take their decision of whether or not to watch a particular TV program. In Nepal, many television stations still lack good content to attract viewers to their channel. The trend in Nepal is majority of population watch international channel because of the lack of good content in the national channels. Most of the television channels only focus on the current affairs/news and have made it as their prime content. This research will try to find out what actually the youths demand with the television channel. This research will also find out the preferred TV content choice of youths in Kathmandu Valley. There are many research and articles that focus on the content choice of youths regarding television program and explains how it can enhance the relationship between the television and its viewers. This study focuses on the choice of Nepalese youths regarding the television program.
This research includes 101 respondents where responses were collected from online method. Among the 101 respondents participated in this study, 47.6 were female and 52.4 percent were male. The data are analyzed using the statistical tools and various hypotheses are tested in order to determine their significance. The analyses of data are performed with the help of descriptive analysis. The analysis resulted that three out of four the null hypotheses are accepted and accordingly, the significant relationship of viewer availability, viewer needs, viewing group, and viewer awareness make an impact on the TV content choice of youths in Kathmandu Valley. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27424 |
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