SIU IS. Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers / Anisha Sapkota / Bangkok: Shinawatra University - 2017

Public ISBD No review available on this record. Collection Title: SIU IS Title : Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers Material Type: printed text Authors: Anisha Sapkota, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: xi, 76 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N32 IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Consumers -- Nepal Keywords: Brand Extension, Parent Brand, Brand Concept Consistency, Substitutability, Transferability, Consumer Innovativenese Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27417 SIU IS. Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers [printed text] / Anisha Sapkota, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - xi, 76 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2017-N32 IS [MS. [MBA]] -- Shinawatra University, 2017 Languages : English (eng) Descriptors: [LCSH]Consumers -- Nepal Keywords: Brand Extension, Parent Brand, Brand Concept Consistency, Substitutability, Transferability, Consumer Innovativenese Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27417

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Barcode	Call number	Media type	Location	Section	Status
32002000595734	SIU IS: SOM-MBA-2017-N32	SIU Independent Study	Graduate Library	Thesis Corner	Available