| Collection Title: | SIU IS | | Title : | Influence of Online Brand Community Characteristics on Brand Loyalty and Community Commitment | | Material Type: | printed text | | Authors: | Pankaj Yadav, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2018 | | Pagination: | vii, 64 p. | | Layout: | Tables, ill. | | Size: | 30 cm. | | Price: | 500.00 Baht. | | General note: | SIU IS: SOM-MBA-2018-N36
IS [MS. [MBA]] -- Shinawatra University, 2018 | | Languages : | English (eng) | | Descriptors: | [LCSH]Brand loyalty
| | Keywords: | Brand Community, Community Commitment, Brand Loyalty, Consumer-Initiated Community, Company-Initiated Community | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27984 |
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SIU IS. Influence of Online Brand Community Characteristics on Brand Loyalty and Community Commitment / Pankaj Yadav / Bangkok: Shinawatra University - 2018 
