Collection Title:	SIU IS
Title :	Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay
Material Type:	printed text
Authors:	Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2018
Pagination:	64 p.
Layout:	Tables, ill
Size:	30 cm.
Price:	500 baht
General note:	SIU IS: SOM-MBA-2018-M01 IS [MS. [MBA]] -- Shinawatra University, 2018
Languages :	English (eng)
Descriptors:	[LCSH]Customer loyalty
Keywords:	customer loyalty, Brand awareness, ABC Convenience Store, Mandalay, Value added on products and service, Demography and brand loyal.
Abstract:	This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950

SIU IS. Success factors of ABC convenience stores and its customer's brand loyalty in Mandalay [printed text] / Salai Benny, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - 64 p. : Tables, ill ; 30 cm.
500 baht
SIU IS: SOM-MBA-2018-M01
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)

Descriptors:	[LCSH]Customer loyalty
Keywords:	customer loyalty, Brand awareness, ABC Convenience Store, Mandalay, Value added on products and service, Demography and brand loyal.
Abstract:	This study is about the success factor of convenience stores and their customer loyalty to both products and service of convenience stores chain in Mandalay. It is focused on how customers are very sensitive to brand awareness, product selection and brand image of ABC Convenience Store. It will also examine what kind of strategies ABC Convenience Stores use to keep customer brand loyalty and build strong brand image. It will also study the customer’s viewpoint in relation to satisfaction rate and brand loyalty of chain convenience stores in Mandalay. It will find out how ABC Convenience Stores maintain their brand loyalty to customers and in giving franchise system process to new entrepreneurs. I use very qualified questions for this research to analyze over 400 questionnaires. The data was collected from August 15 to September 5 2016. The sample size is 400 respondents, those who always go to the convenience store. I also interview the owner of ABC convenience store, managers and it franchise partners. This research tends to focus on the success factors of ABC convenience, customer satisfaction, and brand loyalty on ABC convenience store in Mandalay, Myanmar. SPSS software is used to analyze the data. I will study/examine how location affects the store, the demographic factors, and the service quality to the customer, brand awareness and brand image. Value added on the products and services depending on customers’ needs and desires is also important to the success of the ABC convenience store. Customers’ behavior in buying products at competitive prices also plays a very important role for success. Changing consumers’ behaviors demands what kind of products should be displayed in the store and in creative new ways for best customer service.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27950