Title :	Marketing management : knowledge and skills
Material Type:	printed text
Authors:	Peter, J. Pauk, Author ; Donnelly, James H., Jr, Author ; ฺBurton, SuZan
Edition statement:	10th ed.
Publisher:	New York : McGraw-Hill
Publication Date:	2009
Pagination:	xviii, 830 p.
Layout:	ill., (chiefly col.)
Size:	29 cm.
Price:	Donate
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing management
Class number:	HF5415.312 .P478M 2009
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27910

Marketing management : knowledge and skills [printed text] / Peter, J. Pauk, Author ; Donnelly, James H., Jr, Author ; ฺBurton, SuZan  . -  10th ed. . - [S.l.] : New York : McGraw-Hill, 2009 . - xviii, 830 p. : ill., (chiefly col.) ; 29 cm.
Donate
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing management
Class number:	HF5415.312 .P478M 2009
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27910