Title :	Marketing management
Material Type:	printed text
Authors:	Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author
Edition statement:	15th ed.
Publisher:	Boston : Pearson
Publication Date:	2016
Pagination:	714 p. (A-I)
Layout:	ill., (chiefly col.)
Size:	29 cm.
ISBN (or other code):	978-1-292-09262-1
Price:	1200.00
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing management
Class number:	HF5415312 .P389M 2016
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27908

Marketing management [printed text] / Kotler, Philip, Author ; Keller, Kevin Lane (1956-), Author  . -  15th ed. . - [S.l.] : Boston : Pearson, 2016 . - 714 p. (A-I) : ill., (chiefly col.) ; 29 cm.
ISBN : 978-1-292-09262-1 : 1200.00
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing management
Class number:	HF5415312 .P389M 2016
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27908