| Title : | Public relations in Asia Pacific : communicating effectively across cultures | | Material Type: | printed text | | Authors: | Devereux, Mary M ; Peirson-Smith, Anne | | Publisher: | Singapore : John Wiley & Sons (Asia) | | Publication Date: | 2009 | | Pagination: | x, 230 p. | | Layout: | ill. | | Size: | 24 cm | | ISBN (or other code): | 9780470824306 | | Languages : | English (eng) | | Keywords: | Public relations Pacific Area Public relations Asia | | Contents note: | Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index | | Link for e-copy: | http://www.amazon.com/gp/reader/0470824301 | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18796 |
Public relations in Asia Pacific : communicating effectively across cultures [printed text] / Devereux, Mary M ; Peirson-Smith, Anne . - Singapore : John Wiley & Sons (Asia), 2009 . - x, 230 p. : ill. ; 24 cm. ISBN : 9780470824306 Languages : English ( eng) | Keywords: | Public relations Pacific Area Public relations Asia | | Contents note: | Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index | | Link for e-copy: | http://www.amazon.com/gp/reader/0470824301 | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18796 |
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