Collection Title:	SIU IS
Title :	Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar.
Material Type:	printed text
Authors:	Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2018
Pagination:	vii, 67 p.
Layout:	Tables, ill.
Size:	30 cm.
Price:	500.00 Baht.
General note:	SIU IS: SOM-MBA-2018-M05 IS [MS. [MBA]] -- Shinawatra University, 2018
Languages :	English (eng)
Descriptors:	[LCSH]Business [LCSH]Customer satisfaction
Keywords:	Customer Satisfaction, Door to door services, Promotion Factor, Service Quality
Abstract:	Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data. This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850

SIU IS. Customer Satisfaction towards drinking water business in Sagaing Region, Myanmar. [printed text] / Kaung Khant Soe, Author ; Buncha Limpabandhu, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vii, 67 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2018-M05
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)

Descriptors:	[LCSH]Business [LCSH]Customer satisfaction
Keywords:	Customer Satisfaction, Door to door services, Promotion Factor, Service Quality
Abstract:	Customer satisfaction has been one of the main concerns of bottled water business. This has been necessitated by the stiff competition in the bottled water business. This study contributes to the literature by considering a model for testing the quality of deposit services in the bottled water business. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bottled water business in Sagaing region. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data. This study assesses customer satisfaction of service quality and determines whether services provided by the companies are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 400 respondents selected from customers in Sagaing regions. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the bottled water business in Sagaing region. Perceived quality of drinking water has a positive relationship with consumers’ consumption behavior of drinking water. Trust in water companies have a positive influence on perceived quality of drinking water. Risk perception has a negative influence on perceived water quality. Perceived quality of drinking water was found to mediate the effect of risk perception and trust in water companies on consumers’ consumption behavior of drinking water. Findings from this study will also enable tap water companies, bottled water companies, the Myanmar government and water related agencies to better understand the needs and demands of drinking water consumers.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27850