SIU IS. Comparative Study on Customer Based Brand Equity (CBBE) of GSM Mobile Service Provider Nepal Telecom and Ncell / Pradeep Parajuli

Public ISBD No review available on this record. Collection Title: SIU IS Title : Comparative Study on Customer Based Brand Equity (CBBE) of GSM Mobile Service Provider Nepal Telecom and Ncell Material Type: printed text Authors: Pradeep Parajuli, Author ; Ousanee Sawagvudcharee, Associated Name ; Puskar Sharma, M. Phil, Associated Name Pagination: ix, 59 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N14 IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Branding [LCSH]Telecommunication -- Nepal Keywords: Brand equity, Telecom, Customer based brand equity, Brand Trust, Branding, Perceived quality Abstract: Brand equity is in the minds of consumers and results from what they have learned, felt, seen, and heard about a brand over time. Marketers know that brand equity is not easily or quickly succeeded. The comparative study on CBBE of the two leading and competing telecom, Ncell and NTC is an interesting phenomenon. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity. The study intends to recommend the suggestion for building and developing brand equity for telecom companies. The research adopted a qualitative approach to acquire insights of 271 respondents on the area of study, who have been service receiver of Nepal Telecom and Ncell. The result showed that the brand awareness of Ncell is higher than NTC among the two mobile service operators. Similarly the perceived quality of the Ncell is higher than NTC however, NTC has higher brand trust and loyalty as compared to Ncell. In the study among the six study variables, call quality is the first important factor while selecting mobile service operator. Similarly, price is the second important factor followed by geographical coverage, internet service, availability of SIM card and promotional offers in order respectively. This study shows the comparative analysis of both the mobile service brands where the improvement of Nepal Telecom needs to have more awareness and improve perceived quality. Similarly, Ncell needs to improve on the brand trust and brand loyalty. This kind of study on the comparative analysis gives a insight on the attributes to be improved among the brand equity. This will help the telecom service operator performance and make them more comparative by fulfilling the gaps. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26918 SIU IS. Comparative Study on Customer Based Brand Equity (CBBE) of GSM Mobile Service Provider Nepal Telecom and Ncell [printed text] / Pradeep Parajuli, Author ; Ousanee Sawagvudcharee, Associated Name ; Puskar Sharma, M. Phil, Associated Name . - [s.d.] . - ix, 59 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2016-N14 IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Branding [LCSH]Telecommunication -- Nepal Keywords: Brand equity, Telecom, Customer based brand equity, Brand Trust, Branding, Perceived quality Abstract: Brand equity is in the minds of consumers and results from what they have learned, felt, seen, and heard about a brand over time. Marketers know that brand equity is not easily or quickly succeeded. The comparative study on CBBE of the two leading and competing telecom, Ncell and NTC is an interesting phenomenon. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity. The study intends to recommend the suggestion for building and developing brand equity for telecom companies. The research adopted a qualitative approach to acquire insights of 271 respondents on the area of study, who have been service receiver of Nepal Telecom and Ncell. The result showed that the brand awareness of Ncell is higher than NTC among the two mobile service operators. Similarly the perceived quality of the Ncell is higher than NTC however, NTC has higher brand trust and loyalty as compared to Ncell. In the study among the six study variables, call quality is the first important factor while selecting mobile service operator. Similarly, price is the second important factor followed by geographical coverage, internet service, availability of SIM card and promotional offers in order respectively. This study shows the comparative analysis of both the mobile service brands where the improvement of Nepal Telecom needs to have more awareness and improve perceived quality. Similarly, Ncell needs to improve on the brand trust and brand loyalty. This kind of study on the comparative analysis gives a insight on the attributes to be improved among the brand equity. This will help the telecom service operator performance and make them more comparative by fulfilling the gaps. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26918

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SIU IS. Measuring Customer Based Brand Equity: A Case of MBA Colleges of Nepal / Deepak Thapa / Bangkok: Shinawatra University - 2016

Public ISBD No review available on this record. Collection Title: SIU IS Title : Measuring Customer Based Brand Equity: A Case of MBA Colleges of Nepal Material Type: printed text Authors: Deepak Thapa, Author ; Wilaiporn Laohakosol, Associated Name ; Pushkar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: x, 71 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N06 IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Branding Keywords: Brand equity, MBA colleges, Customer based brand equity, Educational brand, Branding, Perceived quality Abstract: Brand equity become increasingly important for institutions both service and manufacturing as the consumer perception of brand equity have impact on institutional branding. The concept of customer based brand equity in educational sector is a new phenomenon as education is the high credence service. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity of MBA colleges and signify the importance of brand equity for educational institutions. The study intends to recommend the suggestion for building and developing brand equity for educational institutions. The research adopted a qualitative approach to acquire insights of 264 respondents on the area of study, who have been preparing for MBA entrance exam. The analysis of acquired data reveals that most of the prospective respondents are aware about the MBA colleges. They are known about the colleges and familiar with the programs and their brand equity. Among the selected five MBA colleges for study it has been found that some of the MBA colleges are in preference for MBA degree based on placement quality, intellectual capital and recognition and relevance of degree for professional life. The overall brand value analysis reveals that some MBA colleges has strength in differentiation, image, recognition and relevance which contributes in development of positive perception about MBA colleges. There are areas of improvement for colleges in overall brand value assessment attributes while influencing the perception the customer via using integrated communication means for communication and awareness For enhancing brand equity MBA colleges need to use integrated marketing communication means with focus on social media based communication. For building and sustaining brand equity strategic thrust is required with focus on core area of overall brand value assessment attributes. It is vital for MBA colleges to differentiate themselves and build a strong brand in a cluttered education market with the use of right communication tools. The recognition of brand equity has an awareness dimension, thus familiarity to the brand is largely driven by marketing activities including advertising, publicity and word of mouth. In educational branding referral plays vital role as the loyalty dimension of brand equity is largely associated with positive word of mouth. Thus, tools of marketing communication serve important influencers on the overall brand equity. The college administration need to develop and initiate programs to enhance brand equity, which will have impact on perceive quality of colleges and appears to be vital in building strong and well-differentiated brands that can influence the consumers’ decision-making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26914 SIU IS. Measuring Customer Based Brand Equity: A Case of MBA Colleges of Nepal [printed text] / Deepak Thapa, Author ; Wilaiporn Laohakosol, Associated Name ; Pushkar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - x, 71 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2016-N06 IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Branding Keywords: Brand equity, MBA colleges, Customer based brand equity, Educational brand, Branding, Perceived quality Abstract: Brand equity become increasingly important for institutions both service and manufacturing as the consumer perception of brand equity have impact on institutional branding. The concept of customer based brand equity in educational sector is a new phenomenon as education is the high credence service. In Nepal such types of study is lacking, to address the gap, this research has been conducted to measure and analyze consumer based brand equity of MBA colleges and signify the importance of brand equity for educational institutions. The study intends to recommend the suggestion for building and developing brand equity for educational institutions. The research adopted a qualitative approach to acquire insights of 264 respondents on the area of study, who have been preparing for MBA entrance exam. The analysis of acquired data reveals that most of the prospective respondents are aware about the MBA colleges. They are known about the colleges and familiar with the programs and their brand equity. Among the selected five MBA colleges for study it has been found that some of the MBA colleges are in preference for MBA degree based on placement quality, intellectual capital and recognition and relevance of degree for professional life. The overall brand value analysis reveals that some MBA colleges has strength in differentiation, image, recognition and relevance which contributes in development of positive perception about MBA colleges. There are areas of improvement for colleges in overall brand value assessment attributes while influencing the perception the customer via using integrated communication means for communication and awareness For enhancing brand equity MBA colleges need to use integrated marketing communication means with focus on social media based communication. For building and sustaining brand equity strategic thrust is required with focus on core area of overall brand value assessment attributes. It is vital for MBA colleges to differentiate themselves and build a strong brand in a cluttered education market with the use of right communication tools. The recognition of brand equity has an awareness dimension, thus familiarity to the brand is largely driven by marketing activities including advertising, publicity and word of mouth. In educational branding referral plays vital role as the loyalty dimension of brand equity is largely associated with positive word of mouth. Thus, tools of marketing communication serve important influencers on the overall brand equity. The college administration need to develop and initiate programs to enhance brand equity, which will have impact on perceive quality of colleges and appears to be vital in building strong and well-differentiated brands that can influence the consumers’ decision-making. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26914

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SIU IS. A Study of Brand Equity Measurement of NIC Asia Bank Limited / Aarju Dhungel / Bangkok: Shinawatra University - 2016

Public ISBD No review available on this record. Collection Title: SIU IS Title : A Study of Brand Equity Measurement of NIC Asia Bank Limited Material Type: printed text Authors: Aarju Dhungel, Author ; Chanchai Bunchapattanasakda, Associated Name ; Puskar Sharma, M. Phil, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2016 Pagination: vii, 64 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2016-N01 IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Brand loyalty [LCSH]Branding [LCSH]Customer service Keywords: Brand equity, Branding, Brand awareness, Brand performance, Brand ethics, Customer service, Brand preference, Brand loyalty Abstract: BANK LTD was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key to interest to institution both service and manufacturing. This study thus has been conducted to evaluate the consumer perception of brand equity and its impact on institutional branding in Nepalese context. The study intends to recommend the suggestion for building and developing brand equity for the said bank. This study has considered some factors such as brand awareness, brand performance, brand ethics, customer service, brand preference and brand loyalty as the dimensions of brand equity In terms of objective, the present study is applied research and based on its data collection method, it is a survey-descriptive study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for this study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypotheses in this study have been examined using Pearson coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand equity have significantly positive relationship with brand equity. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26910 SIU IS. A Study of Brand Equity Measurement of NIC Asia Bank Limited [printed text] / Aarju Dhungel, Author ; Chanchai Bunchapattanasakda, Associated Name ; Puskar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 64 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2016-N01 IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English (eng) Descriptors: [LCSH]Brand loyalty [LCSH]Branding [LCSH]Customer service Keywords: Brand equity, Branding, Brand awareness, Brand performance, Brand ethics, Customer service, Brand preference, Brand loyalty Abstract: BANK LTD was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key to interest to institution both service and manufacturing. This study thus has been conducted to evaluate the consumer perception of brand equity and its impact on institutional branding in Nepalese context. The study intends to recommend the suggestion for building and developing brand equity for the said bank. This study has considered some factors such as brand awareness, brand performance, brand ethics, customer service, brand preference and brand loyalty as the dimensions of brand equity In terms of objective, the present study is applied research and based on its data collection method, it is a survey-descriptive study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for this study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypotheses in this study have been examined using Pearson coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand equity have significantly positive relationship with brand equity. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26910

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