Collection Title:	SIU IS
Title :	Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay
Material Type:	printed text
Authors:	Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2018
Pagination:	vi, 37 p.
Layout:	Tables, ill
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2018-M03 IS [MS. [MBA]] -- Shinawatra University, 2018
Languages :	English (eng)
Descriptors:	[LCSH]Customer [LCSH]Industry
Keywords:	Comfort, Consumer slippers, Satisfaction and quali
Abstract:	Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location. The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775

SIU IS. Customer Satisfaction of The Myanmar Traditional Slippers Industry in Mandalay [printed text] / Yuzana Htun, Author ; John Walsh, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - vi, 37 p. : Tables, ill ; 30 cm.
500.00
SIU IS: SOM-MBA-2018-M03
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)

Descriptors:	[LCSH]Customer [LCSH]Industry
Keywords:	Comfort, Consumer slippers, Satisfaction and quali
Abstract:	Footwear is an important part of our daily life as it gives us comfort and safety to prevent from getting harm or painful experience on foot. Likewise, it is essential part of fashion outfit that is in competitive edge in Myanmar. Moreover, local consumers want to express their living standard through various design of footwear. Individual consumer behavior is consisted of feelings, decisions and thoughts that become attributively aspect of different footwear products. Thus, slippers products are appeared in various kinds of shapes in design and value-added products, which are attracted, to customers mind and preference. And then, consumers’ store choice decision is influenced by store accessibility and location. The slippers retail store location and size are the main consideration when consumers decide where to shop and location can also be used to improve supply competitive advantages by retailers. It is essential that retail stores in Mandalay have their own images that serve to influence the recognized quality of the products and the decisions of consumers observing store choice. Sometimes, customers feel uncertain about whether they made the right choice after buying the slippers products. As a result, the customer satisfaction is getting pace in modern products in which they desire much for quality and durability, plus pricing strategy in comparison with other same footwear products. Therefore, the researcher realized that Myanmar traditional slippers need to be manufactured upon customer’s feedback and preferences to get a better market position.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27775