| Collection Title: | SIU Thesis | | Title : | Characteristics, Attitudes, and Decision Factors of Foreign Patients Seeking Medical Treatment at an International Hospital in Thailand | | Material Type: | printed text | | Authors: | Nay Lynn Yin Maung, Author | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2010 | | Pagination: | xi, 162 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU THE: SOM-MBA-2010-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2010 | | Languages : | English (eng) | | Descriptors: | [LCSH]Medical tourism
| | Keywords: | Health Tourism,
Medical Tourism,
Myanmar (Burma),
Thailand | | Abstract: | This research focuses on the characteristics, attitudes and decision factors of the foreign patients seeking medical treatment at an international hospital in Thailand. Even though the research concentrates mainly on aforementioned factors, it also explores into the consumer satisfaction regarding the services provided by private hospitals in both Thailand and Myanmar (Burma). The research involves a questionnaire survey of two hundred new Burmese patients at Bumrungrad hospital, Bangkok, Thailand. Demographics and other characteristics of patients, their attitudes toward private hospitals in their own country and their attitudes towards the Bumrungrad hospital, their reasons in choosing that particular hospital in Thailand and important factors in choosing a hospital in a foreign country were analyzed and explored. The analysis of the survey responses revealed that most of the patients had a very similar view on the important factors in choosing a foreign hospital and that almost all of them felt the same level of satisfaction with the Bumrungrad hospital and the same attitude toward the private hospitals in their home country and also toward the Bumrungrad hospital. It was found that the patients’ attitudes toward private hospitals in their own country influence their decision in choosing Bumrungrad hospital. Secondly, the demographic characteristics of the patients were found to have an influence on their satisfaction with the hospital services provided by the hospital. Furthermore, it was evident from the analyses that the attitudes of the patients towards private hospitals in their country influence their attitudes toward the Bumrungrad hospital. Lastly, the patients’ attitudes toward the Bumrungrad hospital was influenced by the patients’ satisfaction level after experiencing hospital services. This research is expected to provide an insight into the customer behavior in the field of medical tourism and hoped to be useful as an introductory endeavor in examining the relationships between various variables including but not limited to characteristics, attitudes, decision factors and satisfaction of patients from different countries in choosing hospitals in foreign countries. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26795 |
SIU Thesis. Characteristics, Attitudes, and Decision Factors of Foreign Patients Seeking Medical Treatment at an International Hospital in Thailand [printed text] / Nay Lynn Yin Maung, Author . - [S.l.] : Bangkok: Shinawatra University, 2010 . - xi, 162 p. : ill, Tables ; 30 cm. 500.00 SIU THE: SOM-MBA-2010-04
Thesis. (MBA.(Business Administration Management)).-- Shinawatra University, 2010 Languages : English ( eng) | Descriptors: | [LCSH]Medical tourism
| | Keywords: | Health Tourism,
Medical Tourism,
Myanmar (Burma),
Thailand | | Abstract: | This research focuses on the characteristics, attitudes and decision factors of the foreign patients seeking medical treatment at an international hospital in Thailand. Even though the research concentrates mainly on aforementioned factors, it also explores into the consumer satisfaction regarding the services provided by private hospitals in both Thailand and Myanmar (Burma). The research involves a questionnaire survey of two hundred new Burmese patients at Bumrungrad hospital, Bangkok, Thailand. Demographics and other characteristics of patients, their attitudes toward private hospitals in their own country and their attitudes towards the Bumrungrad hospital, their reasons in choosing that particular hospital in Thailand and important factors in choosing a hospital in a foreign country were analyzed and explored. The analysis of the survey responses revealed that most of the patients had a very similar view on the important factors in choosing a foreign hospital and that almost all of them felt the same level of satisfaction with the Bumrungrad hospital and the same attitude toward the private hospitals in their home country and also toward the Bumrungrad hospital. It was found that the patients’ attitudes toward private hospitals in their own country influence their decision in choosing Bumrungrad hospital. Secondly, the demographic characteristics of the patients were found to have an influence on their satisfaction with the hospital services provided by the hospital. Furthermore, it was evident from the analyses that the attitudes of the patients towards private hospitals in their country influence their attitudes toward the Bumrungrad hospital. Lastly, the patients’ attitudes toward the Bumrungrad hospital was influenced by the patients’ satisfaction level after experiencing hospital services. This research is expected to provide an insight into the customer behavior in the field of medical tourism and hoped to be useful as an introductory endeavor in examining the relationships between various variables including but not limited to characteristics, attitudes, decision factors and satisfaction of patients from different countries in choosing hospitals in foreign countries. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26795 |
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