Collection Title:	SIU IS
Title :	Customer Satisfaction with Wooden Household Furniture in Mandalay
Material Type:	printed text
Authors:	Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2017
Pagination:	vi, 33 p.
Layout:	ill, Tables
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2017-M02 IS [MS. [MBA]] -- Shinawatra University, 2017
Languages :	English (eng)
Descriptors:	[LCSH]Customer satisfaction [LCSH]Furniture industry and trade -- Mandalay
Keywords:	Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire.
Abstract:	Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608

SIU IS. Customer Satisfaction with Wooden Household Furniture in Mandalay [printed text] / Tharaphi Kyaw Soe, Author ; Ousanee Sawagvudcharee, Associated Name ; Walsh, John, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 33 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M02
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)

Descriptors:	[LCSH]Customer satisfaction [LCSH]Furniture industry and trade -- Mandalay
Keywords:	Customer satisfaction, Wooden household furniture, Customer preferences and impression, Purchase decision making, Consumer’s needs and desire.
Abstract:	Consumer evaluates the product and quality based on the numerous products when they decide to purchase of kinds of products. Consumer behaviors are always changing from time by time. . For economy at the market, furniture marketers try to determine the best ways to adjust these changing consumer demands. Nowadays, most of consumers are looking for the design and durable of products and reliable on the products that are very useful to be constructive for higher living standards. In this research, the types of wooden household furniture are important to Myanmar consumer when they choose the essential products in making decision. The study of the objectives are customer preferences of wooden household furniture, consumer’s impression and awareness of product attributes, consciousness about the retail stores of furniture at the market and search for the consumer’s needs and desires in product to get the customer satisfaction. Moreover, the retail furniture shops can decide on quality, price and design of products that the customers are willingness to be satisfied or dissatisfied of these products. Most of customers are not the same sight when they purchase the wooden household furniture. Some customer is only focus on price and other customer is the first priority of quality and design to make the purchase decision of products.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27608