Collection Title:	SIU IS
Title :	Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat
Material Type:	printed text
Authors:	Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2017
Pagination:	vi, 65 p.
Layout:	ill, Tables.
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2017-04 IS [MS. [MBA]] -- Shinawatra University, 2017
Languages :	English (eng)
Descriptors:	[LCSH]Customer satisfaction [LCSH]Transportation
Keywords:	Customer’s satisfaction, SERVQUAL, Public transport
Abstract:	Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602

SIU IS. Service Quality on Customer Satisfaction in Public Transportation of Kathmandu, Nepal: A Case Study of Sajha Yatayat [printed text] / Suman Khadka, Author ; Ousanee Sawagvudcharee, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 65 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-04
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)

Descriptors:	[LCSH]Customer satisfaction [LCSH]Transportation
Keywords:	Customer’s satisfaction, SERVQUAL, Public transport
Abstract:	Road passenger transport is now recognized as one of the most important means of facilitating movement of people in the country. Urban sprawl, migration of people, travel demand has made people highly dependent on private motorize travel. Due to these issues, the main objective of the study was to assess factors influencing customer’s satisfaction in urban public transport in Nepal; taking Sajha Yatayat as a case study particularly inside Kathmandu valley. The research methodology was designed to collect data from 400 respondents. The data were collected using Google form. Collected data was analyzed using statistical software. The data were analyzed using descriptive and regression analysis. The SERVQUAL scale consisting of five dimensions was administered to measure the customer’s perception on service quality. A survey was conducted among the passengers (customers) who were travelling by using Sajha Yatayat public transport services. The study concluded that the service quality delivery by Sajha Yatayat had a positive impact towards customer’s satisfaction. In other words, these three dimensions, Reliability, Assurance and Responsiveness, were found to be good predictors of customer satisfaction. In general, people of Kathmandu valley are benefited with the service quality delivery by Sajha Yatayat.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27602