Collection Title:	SIU IS
Title :	Customer Satisfaction of Banking Services in Mandalay
Material Type:	printed text
Authors:	Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2017
Pagination:	vi, 42 p.
Layout:	ill, Tables
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2017-M15 IS [MS. [MBA]] -- Shinawatra University, 2017
Languages :	English (eng)
Descriptors:	[LCSH]Bank and banking -- Mandalay
Keywords:	Customer Satisfaction, Deposit services, Service Quality
Abstract:	Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data. In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599

SIU IS. Customer Satisfaction of Banking Services in Mandalay [printed text] / Sandi Chit Su Win, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 42 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M15
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)

Descriptors:	[LCSH]Bank and banking -- Mandalay
Keywords:	Customer Satisfaction, Deposit services, Service Quality
Abstract:	Customer satisfaction has been one of the main concerns of banks. This has been necessitated by the stiff competition in the banking industry. Banks are striving hard to offer quality services and products in a bid to maintain existing customers and woo new ones as well. Customers on the other hand, want the best value for their money so they are always combing around to get the best services. This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Mandalay. The study statistical sample was calculated using the formula; then a questionnaire was designed and distributed among sample members and finally, the research hypotheses were examined using collected data. In retail banking, quality of service plays a vital role in the context of sustained business survival and growth. The relationship between a bank and its customers must be a permanent and lasting one, which needs to be maintained with good quality services. An attempt has been made to ascertain the level of satisfaction of customers with regards to banking services in Mandalay. This study assesses customer satisfaction of service quality and determines whether services provided by the selected private banks are acceptable to customers based on various levels of customer opinion regarding service quality. The methodology is based on primary data collected through a well-structured questionnaire administered on a sample size of 200 respondents selected from private banks in Mandalay. In order to assess the customer satisfaction in relation to the quality of service, five attributes were used to create a better understanding of the relationship between the attributes and customer satisfaction, by focusing on the retail banking industry in Mandalay. The study respondents are accounts holders of the selected banks in Mandalay.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27599