| Collection Title: | SIU IS | | Title : | Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry | | Material Type: | printed text | | Authors: | Magaret Lu Lu Pan, Author | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2014 | | Pagination: | v, 31 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2014-M07
IS (MS. (MBA))--Shinawatra University, 2014 | | Languages : | English (eng) | | Descriptors: | [LCSH]Customer behavior
[LCSH]Decision making
[LCSH]Jade
| | Keywords: | Factors;
Purpose;
Product preferences;
Motivation;
Trust | | Abstract: | This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589 |
SIU IS. Purchase Decision: Factors on Making Decision to Purchase Jade Jewelry [printed text] / Magaret Lu Lu Pan, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - v, 31 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2014-M07
IS (MS. (MBA))--Shinawatra University, 2014 Languages : English ( eng) | Descriptors: | [LCSH]Customer behavior
[LCSH]Decision making
[LCSH]Jade
| | Keywords: | Factors;
Purpose;
Product preferences;
Motivation;
Trust | | Abstract: | This study adopts a qualitative approach to identify factors of decision on purchasing jade jewelry from the perspective of goal-directed behavior. The researcher uses free and face to face response interviews of purchasers and sellers, both males and females. Regarding tangible factors, the most important was related to aesthetics. Comparison of responses of customers who purchased and customers who did not purchase jade jewelry revealed that different factors had primary effects in two stages of the purchase process: the motivation phase which might include their reasons to buy, and the trial phase, the actual buying or rejecting phase. In the first phase, motivation may depend on social competition, popularity, and vanity or on the reasons as such they want them for personal use, for gift and or just for collection reason. They were the most critical in influencing selection of the jewelry from the display racks or cabinets. Fit, styling, and appearance on the body were more important in determining rejection or adoption of the garments during the trial phase (when the customers try them on). Seller reputation, word-of-mouth recommendation and expertise are the important determining factors as well. In other word, trust is also a necessity. The researcher begins in her research to identify the most influencing factors which draw the purchasers to make decision in purchasing jade jewelry. Then, she methodologically discuses her finding concluding her work with her finding comparing with what scholars says theoretically | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26589 |
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