| Collection Title: | SIU IS | | Title : | TO Open a 4 Star Hotel in Mandalay: The Importance of Service Quality in Hotel | | Material Type: | printed text | | Authors: | Soe Myint Than, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2014 | | Pagination: | vi, 42 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2014-M11
IS (MS. (MBA))--Shinawatra University, 2014 | | Languages : | English (eng) | | Descriptors: | [LCSH]Hotel -- Myanmar -- Mandalay
[LCSH]Service operations
| | Keywords: | Service quality,
Recruitment,
Motivation,
Training,
Customer satisfaction | | Contents note: | This research study is to set up a new 4 star hotel in Mandalay which is second largest city in Myanmar. Due to the increasing number of tourist arriving in Mandalay, the hotel room demand is becoming higher than in previous years. To fulfill the demand, investors are building new hotels urgently. International standard luxury hotels are very few in Mandalay and have been that way for many years. Although the hotel industry is rapidly growing, the room availability is still not sufficient for international visitors.
The most essential factor of successful hotel operation is service quality. This research focuses on the importance of service quality, customer satisfaction, staff recruitment, employee motivation, and training in newly built hotel.
Supporting data for this research was collected through questionnaires which used a five point Llikert scale. The questionnaires were distributed to 200 guests randomly and the numbers of respondents were 152. Also interviews with hotel professionals and newly appointed staffs both managerial and non-managerial positions were collected. Some documents from the Myanmar Ministry of Hotels and Tourism official website and face to face interview with tourism authority personnel were also used.
In this research paper, both qualitative and quantitative methods were used, and the data was analyzed using the Microsoft excel and the method of descriptive analysis. The findings showed that the demand of hotel rooms is increasing continuously, and to bridge the gap between visitors demand and hotel room supply is the big challenge for hotel operators. On the other hand the service quality is very important and that can be trained, practice and maintain properly to achieve the goal of the hotels.
The benefit of this research is to support the hotel investors to run the business efficiently and effectively. At the same time to develop and maintain the staff’s capacity both physically and mentally. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26585 |
SIU IS. TO Open a 4 Star Hotel in Mandalay: The Importance of Service Quality in Hotel [printed text] / Soe Myint Than, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vi, 42 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2014-M11
IS (MS. (MBA))--Shinawatra University, 2014 Languages : English ( eng) | Descriptors: | [LCSH]Hotel -- Myanmar -- Mandalay
[LCSH]Service operations
| | Keywords: | Service quality,
Recruitment,
Motivation,
Training,
Customer satisfaction | | Contents note: | This research study is to set up a new 4 star hotel in Mandalay which is second largest city in Myanmar. Due to the increasing number of tourist arriving in Mandalay, the hotel room demand is becoming higher than in previous years. To fulfill the demand, investors are building new hotels urgently. International standard luxury hotels are very few in Mandalay and have been that way for many years. Although the hotel industry is rapidly growing, the room availability is still not sufficient for international visitors.
The most essential factor of successful hotel operation is service quality. This research focuses on the importance of service quality, customer satisfaction, staff recruitment, employee motivation, and training in newly built hotel.
Supporting data for this research was collected through questionnaires which used a five point Llikert scale. The questionnaires were distributed to 200 guests randomly and the numbers of respondents were 152. Also interviews with hotel professionals and newly appointed staffs both managerial and non-managerial positions were collected. Some documents from the Myanmar Ministry of Hotels and Tourism official website and face to face interview with tourism authority personnel were also used.
In this research paper, both qualitative and quantitative methods were used, and the data was analyzed using the Microsoft excel and the method of descriptive analysis. The findings showed that the demand of hotel rooms is increasing continuously, and to bridge the gap between visitors demand and hotel room supply is the big challenge for hotel operators. On the other hand the service quality is very important and that can be trained, practice and maintain properly to achieve the goal of the hotels.
The benefit of this research is to support the hotel investors to run the business efficiently and effectively. At the same time to develop and maintain the staff’s capacity both physically and mentally. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26585 |
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