Collection Title:	SIU IS
Title :	A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley
Material Type:	printed text
Authors:	Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2017
Pagination:	vii, 64 p.
Layout:	ill, Tables
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2017-N33 IS [MS. [MBA]] -- Shinawatra University, 2017
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior -- Nepal [LCSH]Smartphones
Keywords:	Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone
Abstract:	The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context. This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421

SIU IS. A Study of Brand Impact on Buying Behaviour of Smart Phone in Kathmandu Valley [printed text] / Babita Mehta, Author ; Fuangfa Amponstira, Associated Name ; Sushil Bhakta Mathema, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 64 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N33
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior -- Nepal [LCSH]Smartphones
Keywords:	Brand, Branding, consumer buying behavior, Price, features, Design, Advertisement, Resale value, Smart Phone
Abstract:	The study examines the brand impact on consumer buying behavior of Smart Phone. Kathmandu Valley was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key interest to consumer. This study thus has conducted to evaluate the consumer perception of brand and its impact on buying behavior in Nepalese context. This study has considered some factors such as brand, price, feature, design, advertisement, resale value. In terms of objectives, the present study is applied research and based on its data analysis method, it is descriptive survey study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for the study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypothesis in this study have been examined using Pearson Coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand have significantly positive relationship with brand.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27421