| Collection Title: | SIU IS | | Title : | Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers | | Material Type: | printed text | | Authors: | Anisha Sapkota, Author ; Fuangfa Amponstira, Associated Name ; Pushkar Sharma, M. Phil, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2017 | | Pagination: | xi, 76 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2017-N32
IS [MS. [MBA]] -- Shinawatra University, 2017 | | Languages : | English (eng) | | Descriptors: | [LCSH]Consumers -- Nepal
| | Keywords: | Brand Extension,
Parent Brand,
Brand Concept Consistency,
Substitutability,
Transferability,
Consumer Innovativenese | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27417 |
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SIU IS. Consumers' Evaluation and Brand Extensions: A Study of Nepalese Consumers / Anisha Sapkota / Bangkok: Shinawatra University - 2017 
