| Title : | A Feasibility Study: Key Factors for Hotel Investment in Myanmar | | Material Type: | printed text | | Authors: | Kay Thi Lwin, Author | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2014 | | Pagination: | vi, 42 p. | | Layout: | ill, tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2014-A01
Independent Study. [MS[MBA]]--Shinawatra University, 2014. | | Languages : | English (eng) | | Descriptors: | [LCSH]Hotel -- Myanmar
[LCSH]Investment, Foreign -- Myanmar
[LCSH]Marketing -- Statistical methods
| | Keywords: | Union of Myanmar Travel Association (UMTA)
Tourism and Hospitality Industry
Hotel
Travel & Tour
Investment Opportunity | | Abstract: | The purpose of this study is focus on key factors for Hotel investment in Myanmar so that foreign investors for investing Hotel Business. Hotel & Tourism business growth with appropriate marketing strategies according to the condition of tourism industry in Myanmar which is becoming the emerging tourist destination for international travelers keen to experience. This study shows about the current condition of booming in tourism sector, weakness in Hotel business, the imbalance between tourist arrival and hotels available with figures, describe destinations which have got the shortage number of the current conditions in Hotel, analysis the appropriate marketing strategies for foreign investors including, SWOT and SLEPT analysis, BCG Matrix on Hotel Tourism Industry and Investment procedures , rules and regulation. Most of data in this study is mainly from Union of Myanmar Travel Association (UMTA) , Myanmar Hotelier Association. The research conclude with two parts including conclusion of the research study and recommendation for foreign investors who want to come and invest in Myanmar. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26209 |
A Feasibility Study: Key Factors for Hotel Investment in Myanmar [printed text] / Kay Thi Lwin, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vi, 42 p. : ill, tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2014-A01
Independent Study. [MS[MBA]]--Shinawatra University, 2014. Languages : English ( eng) | Descriptors: | [LCSH]Hotel -- Myanmar
[LCSH]Investment, Foreign -- Myanmar
[LCSH]Marketing -- Statistical methods
| | Keywords: | Union of Myanmar Travel Association (UMTA)
Tourism and Hospitality Industry
Hotel
Travel & Tour
Investment Opportunity | | Abstract: | The purpose of this study is focus on key factors for Hotel investment in Myanmar so that foreign investors for investing Hotel Business. Hotel & Tourism business growth with appropriate marketing strategies according to the condition of tourism industry in Myanmar which is becoming the emerging tourist destination for international travelers keen to experience. This study shows about the current condition of booming in tourism sector, weakness in Hotel business, the imbalance between tourist arrival and hotels available with figures, describe destinations which have got the shortage number of the current conditions in Hotel, analysis the appropriate marketing strategies for foreign investors including, SWOT and SLEPT analysis, BCG Matrix on Hotel Tourism Industry and Investment procedures , rules and regulation. Most of data in this study is mainly from Union of Myanmar Travel Association (UMTA) , Myanmar Hotelier Association. The research conclude with two parts including conclusion of the research study and recommendation for foreign investors who want to come and invest in Myanmar. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26209 |
|
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesA Feasibility Study: Key Factors for Hotel Investment in Myanmar / Kay Thi Lwin / Bangkok: Shinawatra University - 2014
